Advertisement-Rhetorical Analysis draft - Coursework Example

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Summary

In the business domain, advertisement and marketing are the linchpins that ensure the continuous cash inflows that are inevitable for any commercial business like a life-blood. Therefore, the thesis statement is, the effective advertisement should be well organized & it’s all…

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Subject: English
Type: Coursework
Level: Ph.D.
Pages: 1 (250 words)
Downloads: 3
Author: kautzerchase

Extract of sample "Advertisement-Rhetorical Analysis draft"

Advertisement- Rhetorical Analysis draft [Write appear here] [Institute appear here] Advertisement- Rhetorical Analysis draft In the business domain, advertisement and marketing are the linchpins that ensure the continuous cash inflows that are inevitable for any commercial business like a life-blood. Therefore, the thesis statement is, the effective advertisement should be well organized & it’s all segments should be properly connected. The notion of advertisement for promoting the particular business and/or products are not the new concept, this notion has the decades old history but with different dimensions.

By the passage of time advertisement altered its ways to adjust according to the time and demand needs; in that continuum, advertisement in 40’s has its own dimensions as one can find number of examples in this link < http://www.adflip.com/year_search.php?year=1940&x=6&y=17>.To be precise, the selected advertisement for analysis is “ham on rye scotch tape 3m”. This ad is the clear depiction of 1940’s trends in the domain of advertisement. This ad is the portrayal, includes the picture or graphical representation with the detailed text that was the norm of that era.

The interesting aspect is that the text portion is dedicated to the blonde and her burgers that are filled with comparatively bright colors. However, the critical issue is that the text portion is not interpreting the graphical segment properly that is confusing because in the picture there is no any such thing that belongs to the war and its discussed related dimensions. Furthermore, there doesn’t seem any correlation with the thumbnails pictures in the text portion and the blonde portion that is standing inside the rail with other people.

Therefore, this piece of advertisement cannot be categorized in the domain of ideal and properly organized ad because it is the perception, general people heed to the pictures and graphical representations than to waste the time in reading the long, unnecessary and loosely connected texts. One can analyze the current trends in advertisement that significantly altered because of that perception.ReferencesAdflip (n.d). Ham on rye scotch tape. Retrieved from http://www.adflip.com/addetails.php?

adID=2323&showLargeJpg=yes

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