We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Analyze an ad - Essay Example

Comments (0)
Summary
Name of Professor Analyzing the ‘Father and Mother I Love You’ Ad A public service ad, entitled ‘family=father and mother I love you’, uses different cultural symbols, metaphors, and rhetoric to communicate its ultimate message: each and every one of us has a responsibility to our family…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Analyze an ad

Download file to see previous pages... So as to minimize the seriousness of the message, visual symbols are applied (Danna 100). For instance, in the ‘father and mother I love you’ ad, there were no real people used to portray the message, only the moving letters F-A-M-I-L-Y and caricatures. This essay analyzes the ‘father and mother I love you’ ad in terms of cultural ideas and the nature and effectiveness of the rhetoric used. Analysis The ‘family and mother I love you’ ad portrays the roles of parents in the family: the father as the ‘pillar’ and ‘shelter’ and mother as the light and guardian. It is a metaphorical ad in the sense that it only uses symbols to communicate its message. The word ‘family’ is at the center of the ad and it shows the changes the ‘family’ went through. It shows how the father and mother care for the family, how the child grows up, how s/he eventually left the family to have a life of his/her own, how the parents aged, and how their grownup child returns to them to take over the responsibility over the family. The initial background shows a home, and then the latter part shows the outside world where hardships are experienced, which is symbolized by the rain. Cultural ideas and stereotypes are effectively used in this advertisement. It elicits a powerful emotional impact because it appeals to the traditional idea that the family is all about love, compassion, and sacrifice, especially on the part of the parents. One of the main cultural ideas used is that we should take responsibility of our parents when they are getting older. Our parents took care of us when we were young and still helpless, and so it is our responsibility to take care of them when they get old and weak. This form of familial responsibility is embraced in most Asian cultures. In many Asian countries, the children are expected to take care of their parents when they grow up. It is a disgrace to leave the parents in an institution or transfer the responsibility of caring for them to a relative or professional caregiver (Adamson 88). On the other hand, in several Western countries, parents expect their children to be independent and learn to take care of themselves, not their parents (Rama 24). However, in more traditional Western homes, the family is still the most important part of children’s lives. There are also cultural stereotypes used. The parents are shown to be the loving and self-sacrificing people in the family. It suggests that parents should never be disappointed by their children. It tries to say that we are here because of our parents and that fact alone is enough to make us remember our responsibility to our parents. There are numerous parents in the world who feel frustrated and disappointed of their children because of their lack of respect and irresponsible attitude toward their family. This is depicted in the ad where the ‘I’—the child—begins to disobey his/her parents and break their rules. The disappointment of ‘F’—the father—and ‘M’—the mother—is shown by their crying. But many parents tolerate their children’s foolishness and forgive their mistakes because of parental love and sacrifice. These parents are willing to bear the pain only if it means comfort and a good life for their children. Thus the cultural stereotyp ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Analyze papers
Nearly 1,200 colleges in the US serve diverse need of the communities such as technical colleges, junior colleges, and nonprofit higher institutions. The colleges offer diversified programs that culminate in associate degrees and certificates in subjects such as nursing and teacher education.
4 Pages(1000 words)Essay
Ad Proposal for Apple 2014
Ad Proposal for Apple 2014 This paper will propose a plan for a new ad campaign for Apple to be launched in the year 2014 that will have a pressure to maintain the already built brand image of the company and also to take it to a new level in the global information technology industry.
6 Pages(1500 words)Essay
IT'S AN AD,AD,AD,AD WORLD
The world is becoming a global village. Internet is the source for this close, fast and direct communication between different nations. Within the last 20 odd years the Web has gained extreme popularity. What ever is required is available on the Web. Now people can have focus databases from the entire world within seconds and can easily manipulate their PEST analysis accordingly.
3 Pages(750 words)Essay
UWB Ad-Hoc Networks
pulse Radio (IR) technique is primarily used, this allows high transmission speeds, low energy consumption and multi user shearing of the medium which makes it ideal for mobile multimedia devices, and also it utilizes the unlicensed radio frequency band. Ultra Wide Band (UWB)
40 Pages(10000 words)Essay
Pick ad
This did ad does form continuity with the editorial content around it, being between a fashion article and an article on fitness during the winter months. “Fresh” is associated with healthy living, something that clearly ties in to the leading title article.
1 Pages(250 words)Essay
Analyze the Nike Ad in terms of its appeals (ethos, pathos, logos)
In fact, this ad can clearly be seen as a contradiction in terms. The ethos of the speaker is clearly that of a person who has a disgruntled yet accepted point of view about the form of his body. His extrinsic authority to speak comes from the fact that
1 Pages(250 words)Essay
Market segmentation is central to the way in which audiences are targeted as consumers. Through the exploration of one ad or advertising campaign, analyze how this market segmentation works in practice. The essay should include: a) a semiotic analysis of
Segmentation is key in media production as it allows advertisers to understand their audiences with an aim of designing advertisements that suit the different target groups (Gasher, Skinner, and Lorimer, 2012, p.110). The following essay explains how market segmentation
5 Pages(1250 words)Essay
Analysis of breastfeeding ad
The ad was created by Cheil Worldwide, an independent advertising agency. The ad was used during awards gathering in South Korea. When the ad was leaked, it quickly gained momentum as the public was thrilled by the ad. The image of the advertisement is very powerful. The use of the baby in advertising Oreo obviously appeals to our emotion.
2 Pages(500 words)Essay
Print Ad Analysis
viously the target auditory of the brand consists of teenagers and young adults who value attractive and sexy look, freedom, and probably punk style of life. Visual images created by the brand thus must appeal to these people directly evoking strong emotions and lust for
2 Pages(500 words)Essay
Print Ad Analysis
As this drink is so to say for the limited amount of people, the advertisement was also specific as it appealed to the taste of life of real men: good drinks, expensive suits and success in life of course. That is why this whisky was
2 Pages(500 words)Essay
Let us find you another Essay on topic Analyze an ad for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us