KFC Restaurant in the Sault St Marie - Essay Example

Interviews are one of the famous and reliable methods for data collection. The interviews will allow exploring people’s perceptions of the KFC restaurant. It will help to study the motivation behind the likeness of the brand and it will try to look for the fact of what makes them spend money on KFC food and other items.

How? What is your method? When and where will you meet? How will you make contact?

The data collection will be done through various sets of interviews. The customers will be interviewed by asking different questions which will allow exploring their different perceptions of the restaurant. Various interviews will be taken. All the customers will be asked the same questions. The questions will be both, open and close-ended to have a clear analysis of their perception. Mainly the questions will be designed to reveal why they prefer KFC Restaurant, the reason for their choosing the brand over other fast food brands, etc.

A random sampling of the population will be done. The interviews will be taken from those samples which are easily available with ample time for the interviews. No criteria will be set for the interviewers. The reasons behind their fondness for the brand will be the ultimate reason for the research.
Generally - what are the logistics? How are you going to record the interview?

The interview date will be announced, the interested customers will be interviewed for the required research questions to be answered in the KFC restaurant. The interviews taken will be both written and recorded interviews. The interviewer will first write the questions on the paper and then the answers will be written and recorded with the help of the video camera. This will be done to keep a record and proof of this activity. Such recordings provide a useful source for comparison with a subsequent study that may be conducted in the coming years. The interviewees will be mixed.

The parents and a young lot of the society will be analyzed to look for dimensional and different perspective answers. The ethnicity of individuals will not be given importance. The participation of different customers will define the level of their fondness for the restaurant. The customers will be asked a different set of questions about the restaurant. Their answers will be later analyzed and interpreted to find answers. Mixed-aged groups will be allowed to participate in the interviews and answer the questions. The answers will provide benefit the restaurant with several suggestions. It will allow the KFC owners to focus more on their strong points and innovations. Read More