Business Idea of KFC - Essay Example

The restaurant gained importance in the fast-food industry as people preferred the ken more than hamburgers. The diversification of the market encouraged the restaurant chain to introduce more items in the market that is prepared with the special recipes of 11 herbs and spices (KFC, 2015a). The recipes are regarded as trite secrets of the restaurant the large portion of the fried chic are usually served in cardboard buckets, which is the main attraction of the franchise (KFC, 2015a).  

The business idea slowly became famous as the customers preferred the products over-all fast-food items in the market. Hence, the business idea is successful because of the recipes and the change that is brought in the taste bud of individuals around the globe. From the beginning of the business till its success, the entrepreneur has to encounter several challenges, which was both threat and beneficial for him. Nevertheless, it is significant to mention that challenges assisted the business to progress its performance. In its initial phase of operation, the restaurant has to encounter several issues in different parts of the world. The company has however overcome the challenges, which has given them the strength for building a successful venture. There are few successful entrepreneurs in the market as all of them cannot overcome tough situations and are incompetent to run a business properly.

The restaurant chain has experienced a lot of issues in the world fast food market. Few examples are provided henceforth to depict the issues encountered by the restaurant chain in the industry. The Health Wyse Report has published that KFC is the worst restaurant chain in the industry as the workers are affected by the harmful canola oil fume while preparing the recipes (Corriher, 2014). This is from the employee perspective; however, concerning customers, the report depicted that it is the unhealthiest place to consume fast food. The unhealthy attribute of food items is the method of frying, which is done in hydrogenate oils with Trans fats. This combination is rather dangerous for anyone’s health. Centre for Science in the Public Interest (CSPI) had sued the restaurant chain for offering over-fried chicken to consumers, which is not healthy for them (Corriher, 2014).

KFC has experience food scandal during 2014 as one of the meat suppliers in Shanghai had supplied rotten meat to the fast-food restaurant chain. The supplier has also falsified the expiry dates and this affected food safety in China (Kennedy, 2014). KFC used to obtain meat from the US-based meat processor; but it after the incident the restaurant chain apologized to the customers. It was observed that the supplier put new labels on the expired meats and hence violated the safety norms of the country.