Nobody downloaded yet

The role of personnal selling in KFC - Essay Example

Comments (0) Cite this document
KFC Corporation, with headquarters in Louisville, Kentucky is globally the most popular chicken restaurant chain, catering to more than a billion of the Colonel’s “finger lickin’ good” chicken per year in more than 80 countries around the world (KFC 2009). With above…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
The role of personnal selling in KFC
Read TextPreview

Extract of sample "The role of personnal selling in KFC"

Download file to see previous pages KFC came to Singapore in 1977 with its first outlet on Somerset Road. It took the firm 30 years, to establish over 70 outlets which signify the popularity of the chain (KFC 2009). KFCs menu includes Original Recipe chicken – having the same exuberating recipe Colonel Harland Sanders created more than a half-century ago. Customers around the world also enjoy a variety of more than 300 other products – like the Shrooms Burger in Singapore (KFC 2009).
KFC Singapore’s performance in 2007 was at its peak. The sales climbed 3.0% to RM280.2 million from RM272.0 million in 2006; while profit before tax augmented 12.3% to RM10.1 million from RM9.0 million the year before (QSRbrands 2007). KFC Singapore attained these record sales with their varied deals throughout the year year. In March, KFC Singapore used its energetic 30th Anniversary media campaign to introduce the new KFC logo, uniform and packing. KFC Singapore also coupled this with their toasted range with Cheesy BBQ Meltz in April the same year. By the end of the year, KFC Singapore had 69 stores, with four new restaurants, five repositioned and eight closures (QSRbrands 2007).
But due to the global crunch, sales are declining overall. New ideas and menu items are needed at for the business to keep up with its performance in 2007 (Uniquely Singapore 2009). Moreover cost effective methods of marketing products have to be utilized like personal selling to boost the sales graph which is now taking a downward trend.
Technology -Technology plays an eminent role in the growth of an economy. Singapore has the largest and most IT-savvy Port in the world which enables businesses to have efficiency in the supply chain (Field 2002). The country has a very sophisticated telecommunications infrastructure which gives the opportunity to reach new customers and keep a closer check on their preferences (Field 2002).
Economic - Singapore is considered as one of the best economies for ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The role of personnal selling in KFC Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
The role of personnal selling in KFC Essay Example | Topics and Well Written Essays - 2500 words. Retrieved from
(The Role of Personnal Selling in KFC Essay Example | Topics and Well Written Essays - 2500 Words)
The Role of Personnal Selling in KFC Essay Example | Topics and Well Written Essays - 2500 Words.
“The Role of Personnal Selling in KFC Essay Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The role of personnal selling in KFC

Economic Issues of KFC all industries. KFC has been able to survive for the past six decades and has been able to expand its operations to so many different countries of the world because of its efficiency and ability to make the most of its resources (David, pp. 210-215, 2011). There are hints that KFC may be losing its ability to some extent of being efficient. Over the past few weeks, inflation in UK has increased steadily and as of July 2011, it is peaking at 5 percent. More importantly, the recent increase in energy, fuel and electricity prices in the country are shocking for all businesses and they have played an important role in increasing the cost of doing business (Hemerijck, Knapen & Doorne, pp....
8 Pages(2000 words)Essay

Military Personnal Experience Paper

... The 961st Engineer Battalion (Army Reserves) was deployed to Panama in 2007 as a part of a humanitarian work force mission. Our mission wasto increase the effectiveness of the humanitarian efforts by accomplishing general engineering tasks. I helped insure that our humanitarian efforts were implemented to its fullest potential by inspiring and leading my company to effectively construct, repair and maintain schools, churches and medical clinics wherever and whenever required. This paper chronicles our battalion experiences with the Panamanians and their local communities. It shall list our accomplishments as a team and the obstacles that we had to overcome in order to bring the necessary infrastructures to a country that has... The 961st...
5 Pages(1250 words)Essay

Personnal Reference

...Recommendation Letter want to study nursing for various reasons. Nursing is quite an important and sensitive field that requires a total commitment and dedication towards it. Gurus of nursing recommend that only those students should make their career in nursing when they have interest & attitude towards it, and they are hard working. I have been asked to provide a character reference for Ms. Giovanni Jackson as she was used to work under my supervision. First time I met her at Memorial Sloan Kettering Hospital where she came as a central processing technician and being a lead technician my task was to train her. Her job was related to sterilization, preparing and packaging of surgical instrumentation, and picking cases... Letter want to...
2 Pages(500 words)Essay


...1. KFC's success in the United s can be attributed to a lot of factors which are both internal to the business operation and to its environment. The first and perhaps most significant factor is KFC's utilization of franchising to expand its business operations. Through this scheme, it is able to cut costs through operating economies in advertising and raw materials purchasing. Strategic locations where there is high traffic also propel its success by effectively reaping the cost advantages of scale economies. Other operational strategies included efficient store management to boost profitability as well as "ensuring short-term profits", "building local public relations," "maintaining employee morale," "developing customer goodwill... ," and...
2 Pages(500 words)Essay

The KFC Business Model

...The KFC Business Model By Simon James Kentucky Fried Chicken Corporation (KFC) was the world’s biggest chicken restaurant in 2004. It held more than 50 percent of the market share in the US. It was operating through franchises in more than 11,000 restaurants in 80 countries and territories worldwide that included high growth markets in Australia and NZ; Asia such China, Korea, Malaysia, Thailand, Indonesia, Philippines, Vietam, Pakistan, India, and Turkey; in Europe (UK, France, Germany, Poland, the Netherlands, and Malta); neighboring countries, Mexico and Puerto; and Canada. KFC History It is important to know the background of how KFC has grown in...
6 Pages(1500 words)Essay


...Selling Selling what I called it the personality grooming profession is the ladder of success for those who feel affection for that and having inbuilt sales talent. Here after I am going to discuss some of the main personality talents of a sale person – in other words ethics of a business man. I would also like to mention here that all the selling talents are interlinked with each other. One of the most important aspects of selling process is the trust level of sale person for his buyer that is how much a salesman is transparent and fair in his communication with his customers. Of course trust level is the thing which enhances the every relationship bonding but when we talk about selling it values a lot – as selling relationship... are...
1 Pages(250 words)Essay

New KFC International Structure

...NEW KFC INTERNATIONAL STRUCTURE Lecturer: Address: Table of Contents Introduction 3 Management 3 SWOT Analysis 3 Advertising 4 Customer Retention 5 Management Organization Structure 7 Improvements 8 References 10 New KFC International Structure Introduction Kentucky Fried Chicken (KFC) is one of the biggest companies of fast food industry. It is a subsidiary corporation of Yum Brands. It is chain of fast food restaurants that has its headquarters in Louisville, Kentucky. In the world, KFC has 33,000 stores and 840,000 employees. KFC offers many delicacies popular with the American society, which include but are not limited to wraps, chicken...
8 Pages(2000 words)Essay

KFC vs McDonalds

...Analysis of the capital expenditure projects Management of a group of four assistants Calculation of the IRR returns on the capital expenditure projects Presentation of findings to the senior management Achievements Helped the company implement cost reduction program that resulting in savings worth $500,000 on ad hoc projects. Developed a template document to analyze the projects of capital expenditure. Computer Skills Softwares Microsoft Office Suite Sage Sap Professional References Name University / Company Email Professor Andy Way Dublin City University [email protected] Mr. Gillerie Von Abacus Corporation [email protected] Mr. Yuva Chu Maniche...
1 Pages(250 words)Essay


... (a) Strengths KFC is recognized as the second best global fast food brand. The value of the company is almost $ 6 billion (Jurevicius, . Prompt services and hygienic foods are the significant strengths of the company. Trademarked recipes like “Hot ‘N’ Crispy” chicken, “Fiery Grilled” chicken etc. are the major strengths in terms of competitive advantage (Jurevicius, 2013). KFC has a rich history as a recognized brand in fried chicken. The Kentucky Fried Chicken restaurant is a renowned chicken restaurant with an outstanding image across the world and has been globally placed for almost 50 years from its inception. KFC runs almost 5200 fast-food outlets in United States and almost 15,...
5 Pages(1250 words)Research Paper

Personnal narrative speech

...A teacher who inspired me A teacher who inspired me Apparently, Mr. Tim has been a great source of inspiration to me. He taught Physics at Brooks High School. I was addicted to drugs, and my life was very miserable and my parents had lost hope in me. I always carried alcohol in my school bag, and I would always sip it during class. It was during his class that he spotted me sipping a drink. I was performing poorly in class. Mr. Tim asked me to see him after class. Evidently, that was my turning point. Mr. Tim asked me gently, why I had not done any of his assignments, came late for class and why I should not stop taking alcohol. I could not believe it was the harsh Mr. Tim I knew. He gave me an appointment the following week after...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The role of personnal selling in KFC for FREE!

Contact Us