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Convergence Culture Argumentation - Essay Example

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Name: Institution: Professor: Date: Convergence Culture Argumentation Introductory paper Opening the symposium discussion on benefits and drawbacks of convergence culture Introduction We are living in an era where media is every where and we use all kind of media in relation to one another Definition Media convergence is the combination of old a new media in a single piece of media work…
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Convergence Culture Argumentation
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"Convergence Culture Argumentation"

Download file to see previous pages A mobile phone is an example of technology convergence since it can perform different tasks; play music, take photos and videos, make calls among others. Economic convergence is the merging of old business idea such as marketing in business ideas that deal with the new generation goods and services while cultural convergence is when the audience becomes the user (Junkins 200). The emergence of the media convergence has given the audience capacity to store, edit, improve and recalculate media content. This is an outcome of the current trends in new generation media which has such features like download, edit play, watch, and upload share among others. This features give the audience unlimited capacity to modify media products and take them back to the same market as if they were originals. The consumer is therefore gaining more control over the flow o f media products. Global convergence occurs due to international circulation of media products such as music and film content (Junkins 200). This has further been reinforced by the development of social media platforms such as chat, face book, Skype, Google+ among others which make the circulation of media products very easy Is convergence culture good for society? I am for the concept of cultural convergence and global convergences (Junkins 200). I believe that cultural convergence is good for the society since its benefit greatly out weighs the negative of this trend. Benefits of cultural convergence It has made communication easier by development of new media gadgets that can perform multiple tasks eliminating the need to have several bulky media items. The new models are precise, efficient and portable. This means that there is the flexibility of accessing the media item even on the move, or attending to other tasks. Cultural convergence has made the global market be more competitive hence initiating creativity and diversity to compete fairly in the market (Junkins 200). Media produces have to learn how to keep up with the tremendous flow of media content through the delivery channels to increase revenue, broaden the market and motivate consumer commitment. This culture has brought about new trends in socialization making it dynamic (Junkins 200). It has reduced the social barriers and bridged geographical barriers making it possible for people in different regions to access each other just by the click of a button. It has created a platform where media products can be improved and shared with much ease hence reducing cost of production. There is increased interaction between the producer and consumer of the media production. This gives a channel to get the market feedback on such key areas such as market trends. Consumer need and response your products get in the market. This guides in quality improvement and modification. Accessing media content has also been simplified. The consumer is greatly earning the ability to control the media product they consume, store, discard or modify. Actually there are renowned artists who are thriving out of this creativity (Junkins 200). Although some, may refer to their work as not being original. These artists put in some ideas and creativity to come up with the improved product that is commonly referred to as a remix. Usually the source of idea is appreciated. What these artists bring in is the new perspective to interpret ...Download file to see next pagesRead More
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