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It is through use of electronic means of communication that a lot of information reaches the target group not only in a local region but all over the world.
SLEPT which stands for Social, legal, Economic, Political and Technological factors can directly propel the services and content provided by website (Tajes & Ortiz 2005). These factors are the micro-environment factors that influence any type of business. The business organization must conform to the changing trends of these factors to survive the harsh and competitive market. For instance when website owners develop keen interest in these micro-environmental factors they will definitely win the attention and trust of the many online customers they come across the internet. Each SLAPT factor drives the website services and content differently.
Social factors such carry a lot of weight when it comes to the customer trend of purchasing products and utilizing services. In most cases social factors refer to alterations in society that can either promote or hinder a certain business. These changes include population, age and customer lifestyles. These demographic factors affect the buying design. Aware of these vital considerations, the website owners can take advantage of the type of customers using the internet services by advertising services and goods that draw the attention of these special users of internet (Tajes & Ortiz 2005).
Legal factors form the second category of micro-environmental elements that boost website content and services. These factors relate to alterations in policies and regulations that surround commercial activities. Any business enterprise must carefully consider current laws and ordinances that must be practiced to keep the business legal (Tajes & Ortiz 2005). For example website owners must consider paying tax to smoothly run their businesses. Strict observation of taxation laws will always strengthen the image of the website content and services. Most
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The elements are beyond the control of the company but need to be identified because these items can impact the profitability of the firm. The goal of the macro-environment analysis is to discover potential opportunities and threats to the company. The company must determine how and why the macro-environmental elements have an effect on the company.
The external macro environment affects the strategies that a business seeks to formulate and implement, in that it determines the performance of the business in its market or industry. There are several macroeconomic factors that affect a business. They include the economic, the legal, political, demographic, social, and technological factors.
This is an instinctive action, which entails the person to become satisfied with their everyday lives. In order to satisfy these needs, interactions and relationships are formed between the people who need and the people who make or sell. Eventually, when all basic needs are met, wants are then addressed to, which can also be satisfied by and addressed by again, people who sell or make these wants.
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The author states that Tesco launched the different programs to ensure customer satisfaction, and loyalty. It launched their Fruit and Veg Pledge – they offered at least five fresh fruit and vegetable products at half price every week during the whole of the year, extended their range of whole foods to include an even wider choice of pulses.
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The author of the paper touches upon the content of the website "http://www.dhmo.org". The author also provides the idea of Jonassen, D., Kim, B., namely, “Meaningful learning requires deep engagement with ideas” and it is vital that one makes an assessment of the authenticity and quality of the material before doing so.
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