Amazon,com and Dubaimall,com - E-Commerce Websites Quality - Dissertation Example

The paper “Amazon.com and Dubaimall.com - E-Commerce Websites Quality” is a meaningful example of an e-commerce dissertation. A review of e-commerce websites has been done with a particular focus on two websites: amazon.com and dubaimall.com. The properties of these websites are analyzed based on a thorough review of literature on website quality. The research was done to determine the features and qualities of the two websites using questionnaires. Questionnaires were mailed to 50 participants in the United Kingdom and another 50 participants in Dubai.

The results show the different features that participants like about the two websites, as well as those features that users do not like. The research, therefore, highlights the differences between a well-established website and a relatively new website; and the features that e-commerce websites need to have to be popular.1. INTRODUCTION E-commerce is considered a great source of communication for companies to reach new and existing customers. However, several e-commerce websites do not have the minimal software quality requirements that may impact adversely their quality.

To help the development of the quality of e-commerce websites, this work attempts to identify and then rank the major website quality attributes. Two websites, 'amazon.com' and 'dubaimall.com' are taken to study and understand attributes that determine website quality.This report commences with the existing literature review in section 2. A review of existing academic literature assisted in the identification of the research gaps in the field of e-commerce. From the review of literature, vital lessons are learned, which are used as the bench for further research and findings of the study.

The literature review contains what has been researched in the past in the field of e-commerce. Hence, there are arguments and counterarguments based on past research studies in e-commerce. This helps the current study in that it will be led by what has already been done but will also seek to explore the field of e-commerce further. The points highlighted in the literature review are vital for opening the gaps that need to be filled by this current research. It is from the ideas gained in the review that the research questions for the current investigation are formulated.