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For this reason, MEC involves its operations on a socially and environmentally sustainable manner, promote corporate social responsibility and support community groups with member value alignment.
MEC brand involves in a lot of community events which are diverse. They promote gear swapping, brand ambassadors and involve in community contributions. Moreover, they also hold festivals for biking, snowboarding and paddling to invoke community involvement.
The design of the website is consistent with a simple white and black theme and green elements. At some places on their website however, the black overpowers the white, which could be improved to a better consistency. With their current theme, there is an expectation of similar colors in other communication channels.
The product pages are impressive as every product covers little details from sizes and materials to more in-depth analysis such as waterproofness and antimicrobial treatment. The only detail which is missing from the information is the payment methods, shipping information and additional costs, which are covered on a separate page.
The navigation on the MEC website is smooth, but it could do with a better job. For example, the category of jackets is further divided into categories like waterproof breathable, soft shells, insulated synthetic etc. These terms are not understood by everyone, and it would be more feasible if a one-line description was added to these technical categories so that the buyer understands what he is looking for.
The purchasing method is smooth and flawless. All you have to do is add an item to the cart and then checkout and
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