Srategic analysis of an e-business application initiative - Assignment Example

Commerce institutes of the interchange of the products and services between groups, individuals and businesses and the act is as an essential activity in any business. Methods in e-business enable the link of internal and external data processing system between firms flexible and efficient to work with as the partners and the suppliers communicate easily (Vaman 94). This enhances the need to satisfy the customer expectations and needs in a better way. Though the internet is public, companies tend to use secure and private networks for effective and proficient administration of their core functions.

Anheuser- Busch InBev brewing company is one of the largest suppliers of beer in the global market. The multinational company operates from Belgium-Brazil and its headquarters based in Leuven, Belgium (Grant). The company constitutes of 25% market share as it is the world’s largest brewer and owns seventeen brands that produce, individually, over one billion US dollars revenue in a year out of the two hundred portfolio in 2013. There are global brands included in the portfolio. These brands are Stella Artois, Budweiser and Corona.

The international brands constitute Hoegaarden, Leffe and Beck’s. The locally based brands include Skol, Antarctica, Bud Light, Brahma, Quilmes and Habrin (Elliott 107). Anheuser- Busch InBev Company hires over one hundred and fifty thousand people in twenty-four different countries. There was an interbred in 2004 where the company merged to form Am Bev thus created the world largest brewer. The company operates. Revenue of all the 200 AB InBev brands totaled to over forty three billion US dollars in 2013.

Apart from the brewing and packaging operations, the companies participate in agricultural operations and environmental conservation programs. This program promotes marketing of the company products as the