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The Constraints and Opportunities for an E-Commerce Strategy - Assignment Example

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In the paper “The Constraints and Opportunities for an E-Commerce Strategy” the author suggests several elements that should be considered when venturing into e-commerce. The first element is the Front-end. This is the website interface that connects the customers, suppliers, employees…
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The Constraints and Opportunities for an E-Commerce Strategy
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The Constraints and Opportunities for an E-Commerce Strategy

Download file to see previous pages... It should also allow the customers to give feedback and share their business experience with others. This helps to attract more customers to your business. The second element is the layout. The layout should help to ease navigation around the website. A simple layout facilitates the navigation process, therefore, allowing customers to easily locate the products and services that they need. It also facilitates the payment process. The third element is the ordering process, which can also be referred to as the shopping cart. This is part of the purchasing process and it should be designed to suit the needs of the customers and the employees. It should be designed in a way that facilitates understanding between the employees and the customer. The business should provide a shopping cart that meets the customers’ needs. The fourth element is the payment process. The website should facilitate the exchange of funds from the employee to the business. One should consider how the customers will pay for the products and services by establishing a mode of payment that can easily be transacted by the customer. The payments should also appear real time to eliminate misunderstandings that could arise from delays. The fifth element to consider is the order fulfillment. All transactions that have been paid off should be completed through the delivery of the relevant products and services. This helps to build trust and attract new customers through positive ratings (Clark, 2012).
 There are several opportunities that a business can receive from engaging in e-commerce. Firstly, the business is able to target a wide range of customers. The internet has very many users from different backgrounds; therefore, one can easily locate many potential clients using a single interface. Secondly, it is a form of marketing. ...Download file to see next pagesRead More
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