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Disso proposal - Essay Example

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The increase in technological domain in today’s world and application of internet in massive scale has also introduced and intensified the phenomenon of online shopping to a great extent among the consumers all over the world. Online shopping takes the experience of shopping…
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Disso proposal
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Disso proposal

Download file to see previous pages... The primary features of the online shopping helps in providing business accuracy, flexibility of design and readiness of accessibility (Gay, Charlesworth & Esen, 2007, p. 173). Today internet is an increasingly popular medium of shopping due to its convenience of shopping at the click of a mouse. This research paper focuses on this subject because of its growing relevance among the young generation.
The behavior of the consumers in shopping is highly essential for the businesses in tracking the discrete preferences and engineers their strategies for focusing on the key requirements of the consumers. Various factors stand in the way of influencing the behavior of the consumers. From the standpoint of Warner, various external influences which affect the consumer’s behavior are demographics, socio-economics, technology and public policy; culture; subculture; reference groups; and marketing. Within the domain of internal influences, attitudes, learning, perception, motivation as well as self image and semiotics are various psychological attributes affecting the consumer behavior in online shopping (Malcolm). From the studies of Sheth in 1983 it can be also found that the consumers are predominated by mainly two types of motives which are basically functional as well as non functional.
It is a common agenda that people in today’s world have drastically changed their shopping patterns and there has been application of various strategies by the companies towards positioning their products in systematic and successful manner. The marketing managers while strategizing optimal marketing plans and concentrating on the four ‘P’ of marketing, product placement becomes highly essential. The application of online shopping finds its rigorous importance as life in today’s world has taken a jet propulsive pace and people need their products available at their doorsteps. Majority of the people in today’s world go for online shopping ...Download file to see next pagesRead More
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