Nobody downloaded yet

Business to Business - Essay Example

Comments (0) Cite this document
Summary
From this paper, it is clear that business to business or simply B2B indicates a commerce system where transactions take place between business houses. Under a B2B system, parties involved can be a manufacturer and a wholesaler or a retailer and a wholesaler…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
Business to Business
Read TextPreview

Extract of sample "Business to Business"

Download file to see previous pages Amazon.com, the world’s largest online retailer, has developed improved mechanisms for promoting its B2B e-business transactions. This paper will analyze Amazon’s B2B arrangements with other companies and the nature of B2B transactions the company engaged in. In addition to discussing Amazon’s technical architecture that supports its B2B transactions, the paper will also identify the benefits and drawbacks of these transactions. Amazon’s B2B transactions Amazon.com has developed B2B arrangements well with firms across the globe. According to the Forbes writer Kanellos, Amazon is under an ongoing evolution process where the organization is transferring from a consumer retailer to a logistics provider to business houses. Amazon allows third parties (or external marketers) to sell their products by means of its online retail services. Firms can display their inventory information, sell their products, and receive payments online once they created an account in Amazon.com. In addition, sellers can also make use of Amazon’s Webstore, which would help them take advantages of search engine optimization and backend organization. As Kanellos points out, the volume of products sold by external marketers on Amazon website increased to 36 percent. Amazon follows an interesting B2B model in delivering services to third-party retailers. Traditionally, a store owner or a wholesaler considers the difference between the retail and wholesale price as its profit. In contrast to this conventional business practice, Amazon likes to obtain a commission on its online retail services. Market analysts observe that this business model has greatly assisted the company to advance in B2B marketing. The organization has developed an affiliate program for promoting its products and its online retailers. Businesses can earn income when Amazon products are purchased through clicking those firms’ advertisement link. Publishing is another B2B service offered by the Amazon. The company launched its self-publishing site in 2011with intent to assist individuals to self-publish their movies, music, and books online and thereby to eliminate intermediary costs. Once an individual obtains a copyright on his products like books or movies, he can use the advertisement and payment solutions provided by the Amazon. The company offers free publishing options and finds its revenues through royalty payments and shopping fees. As Smith opines, the fulfillment program is Amazon’s one of the major advancements in its B2B environment; this program allows organizations to store and ship their products through Amazon’s fulfillment center. Once the Amazon fulfillment center receives the items sent by companies, those items are cataloged into the firm’s system. Under this option, companies can either sell their offerings through Amazon.com or complete the sales process using their own techniques. When items are ordered, Amazon fulfills the orders and delivers the products to the end customers directly. Amazon’s back office system assists business houses to track the fulfillment. It is identified that Amazon has B2B relationships with different sizes of businesses ranging from sole traders to corporate giants. As per Amazon’s B2B strategy, new and un-established companies need to commence their operations with personal accounts.  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business to Business Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Business to Business Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/e-commerce/1465650-assignment
(Business to Business Essay Example | Topics and Well Written Essays - 2000 Words)
Business to Business Essay Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/e-commerce/1465650-assignment.
“Business to Business Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/e-commerce/1465650-assignment.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Business to Business

Business to Business

...?Business to Business Table of Contents Introduction 3 Relevant Literature 4 Discussion 10 Suggestions for future research 12 Conclusion 13 Reference14 Bibliography 15 Introduction Trade or business has always been one of the vital factors that have regulated the growth and development of any civilization. It has not only helped in the advancement of civilization but also been instrumental in the process of globalization. However, with the passage of time, the process of globalization and modernization has brought significant changes in the social, cultural and economic aspects of human race. The most significant change can be observed in the field of technology which has dramatically...
9 Pages(2250 words)Assignment

Business to Business Marketing

...? Business To Business Marketing Introduction Business to Business, also popularly known as B2B, basically refers to the commercial transactions between two organizations. Business to Business marketing is concerned about selling or purchasing of goods or services with a motive to support the operations of other firm or to support production of other firms’ products or even for resale purposes. It is worth mentioning here that an organization which is involved in Business to Business operation produces goods that is further used as the raw materials or helps the other organizations (customers) in their...
4 Pages(1000 words)Term Paper

Business to Business Marketing

...? Business to Business Marketing Table of Content Answer1 3 A)Advantages and Disadvantages of trading block 3 Advantage 3 Disadvantage 4 B)Influence of trading bloc in B2B business 4 Answer2 5 A)Concept of added value in B2B market 5 B)Difference of B2B market and B2C market 7 C)Example of B2B and B2C market 9 Answer3 10 Difference of pricing strategy in B2B and B2C market 10 Supplier are the price makers in geographic market segmentation 12 Referencing 13 Answer1 A) Advantages and Disadvantages of trading block Advantage A trade block represents a group of countries who make an agreement among themselves that they will not trade with the countries except the member countries. It is an...
13 Pages(3250 words)Essay

Business to Business Marketing: Triangle Creative Ltd Case

...? Business to Business Marketing (Triangle Creative Ltd) Table of Contents Introduction 3 2. Marketing Mix 3 2 4 Ps 4 3. Relationship variables and business 7 3.1 Key Relationship Variables 10 4. Structuring the sales force 12 4.1 TCL Sales force 13 5. Conclusion 14 Reference 15 1. Introduction The economic downturn has severely impacted the growth of business in the UK and as per the forecast for the current year by BBC analysts; the economy is going to attain a stalled position in the current year. This clearly signifies that companies are holding back investments and are looking forward to do business in a much leaner form. Undoubtedly, this has...
12 Pages(3000 words)Case Study

Business to business marketing

...?Running Head: Business-to-Business Marketing Business-to-Business Marketing [Institute’s Business-to-Business Marketing MARKETING COMMUNICATION TOOLS The business world employs a diverse range of marketing tools to promote their company and products and now this section will include discussion of a few to allow CCS to select the best out of them. These may include use of websites, brochures, and mailing (Armstrong & Kotler, pp. 23-29, 2008). The basic aim of using these marketing techniques is to achieve higher and higher sales, thus, making it all the more important for company’s success. This also emphasizes the importance of communication techniques, so much, so that the researches show that a good product can miserably fail... that can...
12 Pages(3000 words)Essay

The Basic Concept of Business-to-Business Marketing

...?Business to business marketing Table of content ………………………………………………………………………………3 Introduction…………………………………………………………………………….3 Nature of the business to business marketing………………………………………….4 Importance of marketing in business organization…………………………………….4 Segmentation of the Business market………………………………………………….5 Business marketing mix………………………………………………………………..6 Product………………………………………………………………………….6 Price…………………………………………………………………………….7 Place…………………………………………………………………………….7 Promotion……………………………………………………………………….8 People…………………………………………………………………………...8 Physical evidence……………………………………………………………….8...
12 Pages(3000 words)Research Paper

Business to business marketing

...? BUSINESS TO BUSINESS MARKETING Table of Contents Introduction 3 The Sales Force and Value creation 4 Retention Engagement Theory (RET) 5 Service Dominant Logic 5 Construal-level theory 6 Cultural models of value perception and experiences 6 Conclusion 11 References 13 Introduction Business is an integral part of life since it ensures that customers obtain the services and products they want and need. To diversify the means of ensuring that they can be able to provide the goods and services that are not within their reach so as to retain their customers, businesses had to device ways to meet their objectives and goals, thus business to business marketing emerged as a classic method to meet this. Blocker et al., (2012) asserts... that the...
11 Pages(2750 words)Essay

Business to Business Marketing

...K-MART THE B2B BUSINESS STRATEGY OF THE LEADING CHAIN OF RETAIL OUTLETS OF AUSTRALIA Introduction: Since 1969, K-Mart has been the leading chain ofretail outlets. When it started its operations in 1969, it was an instant success amongst the ladies since it was the largest discount departmental store. K Mart set new standards in Australian retailing and became a trend setter in world wide retail business. "Today, Kmart operates 182 stores throughout Australia and New Zealand and employs thousands of local residents. With our massive range of products, including men's, women's and children's wear; garden; home; health & beauty; outdoor living; entertainment; toys & sporting; camping & fishing; automotive;...
9 Pages(2250 words)Case Study

Business to Business Marketing

...Answer In the age of rapid globalization and advancing technologies, Acme Corporation is a pioneer in wireless broadband technologies and relatedproducts and services that have huge scope in the emerging market if tapped timely. Presently Acme has only B2B clients, comprising of ISPs and cable and satellite service providers. In the current cut throat competitive business environment, Acme urgently needs to widen its market through strategic business partnerships with global business entities and venture capitalists that can facilitate market its products and services. Southern Technologies is one such organization that has global presence and deals in major diversified technologies. Southern Technology has products and services... Acme’s...
4 Pages(1000 words)Essay

Business-to-Business Marketing

...SID: COMPANY OF REPORT Contents 0 Business to business Marketing…………………………………………………………….4 2.0 Introduction: 4 2.0 Marketing communication tools:  4 2.6 Conclusion: 6 Introduction: 7 3.3 Conclusion: 10 Introduction: 10 4.0 Relationship variables and business networks 11 5.0 Conclusion 14 Bibliography 15 Business to business relationships, 2000, retrieved on May 2, 2011, from http://www.dobney.com/Knowledge/customer_relationships_b2b.htm 15 ‘Choose and manage an advertising agency’, n.d. retrieved on May 2, 2011, from http://www.businesslink.gov.uk/bdotg/action/detail?itemId=1073791718&type=RESOURCES 15 Debra, 2007, ‘Marketing for B2B vs. B2C – Similar but...
11 Pages(2750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Business to Business for FREE!

Contact Us