We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Business to Business Marketing - Essay Example

Comments (0) Cite this document
Summary
For every marketing strategy of a company the starting point is its product. One cannot set the price or plan for the distribution system of the product without having the knowledge about what product they are offering. …
Download full paper
GRAB THE BEST PAPER
Business to Business Marketing
Read TextPreview

Extract of sample
Business to Business Marketing

Download file to see previous pages... TCL needs to review its marketing mix strategies in order to have a competitive advantage in the market and make its business sustainable in future. The various changes in the marketing mix strategies that could be helpful for TCL to achieve its objectives are as mentioned below: 2.1 Product Strategy For every marketing strategy of a company the starting point is its product. One cannot set the price or plan for the distribution system of the product without having the knowledge about what product they are offering. Product here refers to both products and services which the company has in offer (Gitman, & McDaniel, 2008, p.295). TCL is a SME which is engaged in the business of providing wide range of services to its clients. Their product or service offerings include mainly four services. They are Media Services, Advertising and Marketing Services. Apart from having its own production unit, TCL also outsources most of its production to another company namely, ‘PJW Media Production’. Hence TCL has a wide variety of products and services in its offerings. Now since TCL is a small business unit with limited workforce its product strategy would be more effective if it concentrates on having a small product line. After narrowing down its product line, TCL should develop the products or services which are highly specialised in nature. It would help TCL to ensure that it provides its customers a service package which is unique in nature (Brock, et al., n.d.). Hence it would be beneficial for TCL to gradually cut down on its product line and concentrate more on those services which are profitable to them and have competitive advantage over its...
TCL is a completely service based company situated in Cambridge. The company is running a small business and has a limiting workforce. The recent economic condition had an adverse effect on the performances of the company. The sales revenue of the company has gone down significantly. TCL should look into this issue seriously and various reforms are necessary for the sustainable development of the company in future. Firstly it needs to address its marketing mix strategy. Regarding the product strategy, TCL should think of reducing its wide range of services and concentrate on specialising some of its core services which they are specialised at. Next regarding its pricing strategy, TCL must be flexible in its pricing strategy to cater to the current expectations of its clients. The company should utilise its website to a greater effect for the promotion of its business. Since TCL is a core service agency, public relationships are vital for its development and growth. Developing strong relationships with its clients and forming a strong business network is quite necessary for TCL. Next, the company should think of structuring and developing an effective sales force to boost up its sales and creating strong relationships with its clients. Hence, TCL’s current primary focus would be retaining its existing clients and adding up new clients to its customer base. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business to Business Marketing Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.org/business/1397947-business-to-business-marketing
(Business to Business Marketing Essay Example | Topics and Well Written Essays - 2500 Words)
https://studentshare.org/business/1397947-business-to-business-marketing.
“Business to Business Marketing Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/business/1397947-business-to-business-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Business to Business Marketing
This essay explores the supplier as the price makers in geographic market segmentation. A supplier is able to charge different prices for products and services in different regions and countries. Here the supplier refers to different types of middle man of any business i.e. they can be the producer or can be the wholesaler and may be the distributors and the preproduction supplier can also be.
13 Pages(3250 words)Essay
Business to Business Marketing
ethod which is performed in between two businesses. Therefore, business-to-business marketing is a procedure between the different business houses such as the manufacturers, wholesalers and retailers. Triangle Creative Ltd is an advertising agency which was founded by David Thorpe and Angela Brown in the year 1998.
12 Pages(3000 words)Essay
Business to Business Marketing
line marketing, direct marketing, website developments and public relations. Their reputation has enabled them to attract clients mostly through word-of-mouth recommendation. Most of their clients are from the small and medium sized enterprises located in and around Cambridge.
11 Pages(2750 words)Essay
Business to business marketing
The business report suggests a focus on online marketing services for client businesses, as well restructuring other marketing services such as advertising to be low cost and affordable to clients through adopting a more flexible pricing structure. In addition, the report suggests an improvement in word of mouth marketing of the business through leveraging it using social media, taking clients feedbacks and using these as testimonials on the company website as well as for newer inquiring customers, and through getting business clients to actively talk about TCL by organising marketing training sessions or conferences aimed at showing businesses how to meet their marketing needs in the curren
12 Pages(3000 words)Essay
Business to Business Marketing
Business-to-business describes about the commerce transactions between two businesses. It can be occurred between a wholesaler and a manufacturer or between a retailer and a wholesaler. The other contrasting terms of B2B are B2C and B2G (Schneider, 2011, p.229).
12 Pages(3000 words)Essay
Business to business marketing
These may include use of websites, brochures, and mailing (Armstrong & Kotler, pp. 23-29, 2008). The basic aim of using these marketing techniques is to achieve higher and higher sales, thus, making it all the more important for company’s success. This also emphasizes the importance of communication techniques, so much, so that the researches show that a good product can miserably fail if not advertized properly.
12 Pages(3000 words)Essay
Business-to-Business Marketing
12 Pages(3000 words)Essay
Business to business marketing
To diversify the means of ensuring that they can be able to provide the goods and services that are not within their reach so as to retain their customers, businesses had to device ways to meet their objectives and goals, thus business to business marketing emerged as a classic method to meet this.
11 Pages(2750 words)Essay
Business to Business Marketing
Through demarcation and effective market segmentation, it becomes possible to effectively allocate the Company’s forces to specific market segments. According to Hutt and Speh (2000:7) a market segment may be
2 Pages(500 words)Essay
Business to Business Marketing
The researcher states that implementation of either B2B or B2C mode of marketing will allow SPSL to constantly target multiple markets and will mitigate the potential of stringent business competition and various other economic and financial concerns. One of the biggest consequences of B2B is high marketing and advertising costs.
13 Pages(3250 words)Essay
Let us find you another Essay on topic Business to Business Marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us