We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

E-Marketing - Essay Example

Comments (0)
E-Marketing The technological era, as the world may be referred to today, is the period where almost everything is found online, on the internet. The internet facilitates a medium for communication between all kinds of people, even business entities and consumers…
Download full paper
Read TextPreview

Extract of sample

Download file to see previous pages... Business firms are very fond of e-marketing today and the growth in e-marketing has seen an all time high of late because not many financial resources are required in this form of marketing as opposed to setting up stores in different parts of the world where the customer base to be catered to is very limited. E-marketing is accessible to all kinds of people all over with an access to an internet connection and makes life much easier and convenient for people. Instead of standing in line to buy products and waste time travelling, a consumer can easily buy products online while he is travelling somewhere; for example, a woman buying books from the internet, from a website like amazon.com while sitting on a train to a meeting in the morning – thus no time is lost as she is able to use the interim travel time efficiently and by the time she reaches home in the evening, she would have received her package as well – making life so much more convenient than standing in line at the store and taking time to choose her books. This paper focuses on all aspects of e-marketing – from how it has significantly changed the world as we see it today to the various advantages and challenges that it faces and also helps to provide a number of interesting examples throughout the course of the explanation. Creativity is a very essential aspect of internet marketing because the first thing that a business entity needs to do is create a website that will appeal to the consumers at large and is also very user friendly – especially on gadgets like smart phones which are used more than laptops for browsing the internet. The design and development of a website is very crucial to its existence because advertising and marketing also needs to be taken care of through this medium – it is thus very important for an organization to make sure that all the marketing that it does online brings it results by taking care of the creative and technical aspects. This can be done by posting advertisements and banners on various websites, using social networking websites to display products and services as well as post surveys on websites to ask customers their opinion and thus gather data and use it for its benefit.2 There are many different kinds of internet marketing that companies indulge in. they may be classified on the basis of the following; display advertising where advertisements in the form of banners are displayed on random websites which when clicked transport the user to the website where the goods and services are being sold. In order to do this the business firm needs to take permission from the host website, for example banners on Face book; Search engine marketing is another method in which business organizations pay search engines to show up on the results or on the side when a customer types in certain key words; Social media marketing is close to display advertising where social media websites are used to advertise and promote products and services and create traffic thus; e-mail marketing is done when e-mails are sent to a wide database of people regarding the promotions offered by the business entity luring them to the websites; video marketing is done through websites like YouTube where videos regarding ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Executive Summary E-marketing is one of the methods that gained considerable attention in the business world. This is attributed to the fact that it functions than the conventional marketing methods. Despite its success in the business world, it has been faced with a number of challenges that need considerable attention.
7 Pages(1750 words)Essay
Marketing is the central part of any business activity. Traditionally marketing was considered as the way by which peoples were convinced for taking up the deal. But since then there has been a drastic development in the concept of marketing. The methods of marketing have altered enormously for the betterment.
8 Pages(2000 words)Essay
E-marketing is not a different subject altogether. It is built on existing marketing theories. It only incorporates the emerging body of e-business, e-commerce, and e-marketing in the light of the difference between the internet and other Medias.The innovation in technology and the ways in which we interact with them has changed dramatically.
10 Pages(2500 words)Essay
In order to make a quick market coverage and reach the online, the company will use E-marketing as its main marketing strategy. 2.0 Executive summary The purpose of this E-marketing business plan is to outline the E-marketing objectives, the target and segmentation of the brand to be launched, the product, its pricing, purchase processes, delivery and promotions.
8 Pages(2000 words)Essay
Direct & eMarketing
For households with Internet access, the web is now the first port-of-call for finding information to select or buy the best deal. Online marketing has been introduced in which internet is utilized to conduct affairs on sales. The term online marketing is a broad concept which covers and oftentimes simultaneously referred to as direct or e-marketing or even online shopping.
10 Pages(2500 words)Essay
Usually, the company ships the items ordered but now they have decided to make them available through the internet only and not exactly ship some of their items. They have taken a slow and steady wins the race approach to enter the market because the idea is new and has a
11 Pages(2750 words)Essay
This has greatly impacted online exchange by encouraging market segmentation. For instance, a marketer will have to package his product to suit the
1 Pages(250 words)Research Paper
The reason why online prices are on the higher scale is because these take into perspective the competitive billing and how the rivals are portraying themselves in a general fashion. The factor that plays a huge role in deciding whether or not price should be the main
1 Pages(250 words)Essay
ws for a good enough understanding of how well these brands and companies can make use of the Internet and thus bring in the much needed value and mileage. The advantages of making use of the Internet are many since the audience gets to know about the marketed entities very
1 Pages(250 words)Essay
E-Marketing: E-payment
Pay Pal is a convenient method for receiving payments from customers for purchases made online, as well as for the transfer of funds. Its advantages and disadvantages are given with the major advantage being its ease of use and low cost while arbitrary locking of accounts is the main disadvantage.
6 Pages(1500 words)Essay
Let us find you another Essay on topic E-Marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us