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E-Marketing - Essay Example

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Summary
E-Marketing The technological era, as the world may be referred to today, is the period where almost everything is found online, on the internet. The internet facilitates a medium for communication between all kinds of people, even business entities and consumers…
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E-Marketing
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E-Marketing

Download file to see previous pages... Business firms are very fond of e-marketing today and the growth in e-marketing has seen an all time high of late because not many financial resources are required in this form of marketing as opposed to setting up stores in different parts of the world where the customer base to be catered to is very limited. E-marketing is accessible to all kinds of people all over with an access to an internet connection and makes life much easier and convenient for people. Instead of standing in line to buy products and waste time travelling, a consumer can easily buy products online while he is travelling somewhere; for example, a woman buying books from the internet, from a website like amazon.com while sitting on a train to a meeting in the morning – thus no time is lost as she is able to use the interim travel time efficiently and by the time she reaches home in the evening, she would have received her package as well – making life so much more convenient than standing in line at the store and taking time to choose her books. This paper focuses on all aspects of e-marketing – from how it has significantly changed the world as we see it today to the various advantages and challenges that it faces and also helps to provide a number of interesting examples throughout the course of the explanation. Creativity is a very essential aspect of internet marketing because the first thing that a business entity needs to do is create a website that will appeal to the consumers at large and is also very user friendly – especially on gadgets like smart phones which are used more than laptops for browsing the internet. The design and development of a website is very crucial to its existence because advertising and marketing also needs to be taken care of through this medium – it is thus very important for an organization to make sure that all the marketing that it does online brings it results by taking care of the creative and technical aspects. This can be done by posting advertisements and banners on various websites, using social networking websites to display products and services as well as post surveys on websites to ask customers their opinion and thus gather data and use it for its benefit.2 There are many different kinds of internet marketing that companies indulge in. they may be classified on the basis of the following; display advertising where advertisements in the form of banners are displayed on random websites which when clicked transport the user to the website where the goods and services are being sold. In order to do this the business firm needs to take permission from the host website, for example banners on Face book; Search engine marketing is another method in which business organizations pay search engines to show up on the results or on the side when a customer types in certain key words; Social media marketing is close to display advertising where social media websites are used to advertise and promote products and services and create traffic thus; e-mail marketing is done when e-mails are sent to a wide database of people regarding the promotions offered by the business entity luring them to the websites; video marketing is done through websites like YouTube where videos regarding ...Download file to see next pagesRead More
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