Global Marketing and the Internet, through a case study: MYSPACE IN CHINA - Essay Example

Afterward the CEO has left the business. Presently the MySpace China is suffering through number of cultural implementation problems as well as concerns. Question No 1- Is there a market opportunity for MySpace in China? Why or why not? There are a lot of other social networks already nicely established in the Chinese market however there is still considerable room for some news based social network. Therefore we can say that a new and innovative idea of more entertaining and enlightening social networks is still having a market opportunity in China.

In case of MySpace market opportunity in China we can say that there are lots of opportunities; however there is a dire need for much better targeting. MySpace is an American brand and Americans have really struggled for it to make its place in Chinese market along with culture. In case of its complete implementation according to the Chinese market there is a dire need of enormous adaptations as well as transformations to the website appearance and working style. In this way MySpace can be able to take advantage of a number of opportunities in the Chinese market (Case Study). . The main reason behind this statement is that China and its public are more aligned to their culture as well as local brand.

As a news social network plus with an American identity the MySpace Corporation has established a huge user goal that is a great deal higher for a news social network. In this overall scenario MySpace is struggling to achieve this goal as well as utmost share of social network website in Chinese market (Case Study). Question No 3- What should by the business model for MySpace China? Should the site indeed go for a niche? If so which one? How to monetize the site? MySpace China is surly based on the advertisement based business paradigm that is a fundamental backbone revenue generator for MySpace China.

Additionally, in generating much higher revenue for the business MySpace China will definitely require place for positioning the business according to the customer as well as market needs. In this scenario the business can initiate some web based music or else entertainment based facilities to attract more and more people regarding web based social platform. In case of such social network we as well need to take in some other business revenue generation paradigms. This can be banner ads otherwise membership based paradigms.

In order to give legal value to MySpace China we need to align this business website according to the needs of culture as well as succession. In order to generate revenue they need public interest and they can develop such awareness by making such business website according to the needs as well as necessities of the public of China. Question No 4- Why do you think well known global website brand find it hard to crack China’s internet