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Such effective printing technologies facilitated the reproduction of larger presses (Gomez-Palacio and Armin 54). Among the key media that arose from the advent of reproductive technologies was the poster. Printed on large wood types, posters became appropriate modes of advertising at the time. This way, the prominence of graphic design spread rapidly.
Key among the artists who exploited the use of the new technologies in reproducing art was Jules Chéret. The French painter and lithographer pioneered the growth of the Belle Époqueposter art and the “father of the modern poster.” The advent of the large poster era enhanced the growth of his art as he could now produce his work both in bulk and in large posters that reached a large audience. He for example created a collection entitled the Maîtres de l’Affiche, which was a significant publication in the growth of the art. It consisted of smaller sized posters in which he featured the works of the early Persian artists. This relived the works thus enhancing the growth of graphic design. His works influenced the growth of both the poster and advertising industry thus creating space for other iconic artists such as Henri de Toulouse-Lautrec among others.
Enlisting soldiers into the First World War was a major undertaking that influenced the success of various countries. As such, countries devised appropriate ways of enhancing the spread of propaganda in order to attract recruits into the military besides enhancing the growth of nationalism by portraying the enemy in a negative way. Key among the media used in spreading such propaganda was posters. Graphic design helped create appropriate posters that conveyed specific messages. Propaganda posters grew in prominence as governments develop provocative message with the view to influencing public opinion thus increasing the number of citizens enlisting in the military or in changing the public’s view of the perceived enemy (Gomez-Palacio and Armin 121).
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