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Research proposal - Essay Example

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It is a home of the worlds largest high technology corporations, as well as thousands of small startups. The term originally referred to the regions large…
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Research proposal

Download file to see previous pages... The research will assess how designers of employee workplaces use the global concepts of marketing and high tech products and services in the design of commercial workplaces (Viswanath 28 and Gacenga et al. 93). This will be done by conducting a research that is based on primary data collection method (Venable 120). Such will entail the use of a focus group, face-to-face interviews, observation and surveys (Shouhong and Wang 548). Interview questions will be formulated so that they will elicit response from the respondents (Venable and Richard 142). The questions will also include Likert Scale for trend and relationship identifications (Orfield 138).
The population of interest will be Silicon Valley. However, representatives from Brighton University will also be included in the study. This population will assist in identification of key metrics that include color and design of workplaces (McMahon 570).
The research will assist in gathering essential data, which will be used in the process of testing the hypothesis that workplace could assist in improving productivity and enhancing attainment of creativity in the workplace (Mangalaraj et al. 250). This is because in marketing, value addition is vital in the presentation of products and services. Such facilitates in increasing the quality level, which is a key focus for most of the customers who like quality products and services. Increment of quality level also ensures that an organization is able to compete with others favourably in the market (Gregor and Alan 338). The research will also yield insightful information on how creativity and productivity can be enhanced in organizations (Landwehr et al. 93).
The social network companies have reinvented Silicon Valley from its origins as a place of manufacturers measuring instruments, such as oscilloscopes. The first company to adopt the beginning of the open plan workspace was Hewlett-Packard in the 1970’s. This working ...Download file to see next pagesRead More
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