An Effective and Integrated Marketing Approach to the Business - Research Paper Example

Le Express is a start-up pizza and pasta snack bar and home delivery service located in the City of Cambridge. The company’s highlight is its home delivery service, but it also holds a small dine-in area that has six small tables for those who wish to take their food within the premises. It is located at Newmarket Road in Cambridge. Le Express accepts orders in two ways: one is through phone and the other, through their website. It implements a guaranteed 45-minute delivery time, and as a challenge, it offers 100% rebate for all those who waited for more than 45 minutes for the pizza and pasta deliveries.

The food business offers cash and credit card payments. Their corporate campaign “45 minutes of you get it for free” reflects the company’s commitment to making a difference by being the only store that offers such kind of guaranteed service. Cambridge’s is generally a peaceful city. With the city council taking charge over the city’s politics and order, Cambridge remains friendly and enticing to start up businesses, not only for companies that sell IT and communication products but to other business segments such as food and apparel.

Cambridge is a peaceful community being efficiently managed by the local government. It attracts entrepreneurs, not only because of the political and social climate but also due to the presence of a highly-qualified manpower pool produced by universities. The existence of various companies in the area, big and small alike, results in the city’s major contribution to all of the United Kingdom’s venture capital.