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Global Media and Global Culture - Case Study Example

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This paper "Global Media and Global Culture" discusses the topic by analyzing a short text by Jean Baudrillard entitled “The Violence of the Global” (Baudrillard 2003) and reflecting upon it in the light of contributions from Zygmunt Baumann and Manuel Castells…
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Global Media and Global Culture
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Download file to see previous pages Baudrillard brings to the topic a penetrating philosophical analysis that concentrates on the fundamental meaning of terrorism. He draws a clear line of cause and effect between globalization and terrorism, but first, he must clarify some of the terminologies that he uses. The predominant use of the word “globalization” is economic, and it suggests an increased inter-connectedness in the business world. In a typically polemical fashion, Baudrillard calls this “the triumph of single track thinking… the perpetual flow of money.” (Baudrillard 2003: 89) These are, of course, negative labels in Baudrillard’s thinking, which stress the superficial, materialistic and self-seeking nature of global capitalism. He steps back from this superficial perspective, however, and examines the philosophical underpinnings of globalization, rejecting the view that globalization brings people together, and “universalizes” human experience, and arguing instead that it creates a harmful divide between those who are discriminated and excluded from globalization’s large scale commercial exchanges.

One of the main strengths of Baudrillard’s text is that it creates vivid and memorable imagery to capture and explain very complex philosophical concepts. The effect of globalization on other cultures is described as that of creating (by implication through violent means) a heap of mirror fragments which have been shattered, and which twinkle still, even though they are not connected up with each other in the way that they used to be. (Baudrillard 2003: 90) In the next paragraph, the shards of the mirror have become “singularities that are now returned to the wild and left to themselves” (Baudrillard 2003: 91). Civilization, it seems, is not exactly an admirable condition, and Baudrillard suggests that returning to the wild is perhaps a better, or at least more authentic, option. ...Download file to see next pages Read More
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