For business, social media is a great thing, since it helps communicate with thousands of users and spread information about your brand quickly. However, social media can also do harm to your business if you don’t have a clear understanding of how to use and manage your social media channels. Let’s talk about social media in business, the pitfalls and the ways to avoid them.
Marketers that are new to social media usually have a rough start. They are used to the old advertising methods and think that Facebook and Twitter are for spamming and shouting out messages. However, social media can only be effective when your marketing strategy is built on trust and interest. These tools are not for sending advertisement to your clients. Instead, your task is to encourage users to follow your blog, share your content, and watch the updates.
You won’t achieve this with common marketing methods. Consider applying push vs. pull marketing, inbound marketing, and other tactics that don’t look as bad as spamming.
Long time ago, poor customer service couldn’t ruin your business completely. But when the Internet entered the game, things have changed. Now people openly share the experiences they had with companies using websites like TripAdvisor and Yelp. A negative review appears before thousands of eyes turning potential clients away forever. Twitter and Facebook work the same.
Someone will say that black PR is still PR but this is not the case. Due to the competition in all e-commerce industries, customers can choose a similar brand with better customer service. To avoid this, you must address negative reviews and do your best to immediately fix everything.
There is a practice among marketers when they find popular hash-tags on Twitter or Instagram and try to attach them to advertising messages. Well, yes, it is okay to use buzzing events and current trends in your strategy – when you do it correctly.
To avoid an epic fails with using irrelevant hash-tags, make sure to find out the meaning of it first. For example, a frozen-pizza service DiGiorno used a hash-tag #WhyIStayed for their promotional company. They used this one to stay socially relevant. However, the initial meaning of this hash-tag was connected with home violence. Violence and pizza! An epic fail, isn’t it?
To avoid this, make sure to know the meaning of hash-tags you are using for your branding images.
Social media marketing is extremely effective only when used correctly. It can be a real disaster if you treat your social media business accounts inattentively. Social media in business is not an entertainment anymore and requires professional approach to every single step you make. Think twice before posting something and avoid actions that could be sensitive to your audience. Hopefully, this article will help you avoid the most common pitfalls in your marketing tactics!