Case Analysis on Ryan Air
11 pages (2750 words)
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The mitigating factors which created these sales slippages involved changing consumer behaviours, vast levels of competition (especially in the UK market) and even a need to change strategic orientation.
Ryanair's no-frills service mentality involves maintaining low-cost fares, such as offering no meal options or extended service elements such as beverage consumption, thus keeping labour-related costs low and inviting the more humble or thrifty consumer to enjoy travel to regional destinations without the worry of excessive airline expense.