The Authenticity of the Company - Case Study Example

The company is planned to have a flat organizational structure as not much staffing will be required. The flat structure will also be viable for transparent and flawless communication. The structure can also help the employees and the top management be responsive to the needs of the customer and can provide the best service through the web portal. The main team will consist of experienced IT professionals who would be responsible for web management and content. Other employees will be related to the accounts.

The business will consist of three main areas: CEO (partners), IT department, sales & marketing, and Accounts. Each team will be led by one of the CEOs who are experts in the field. The details of the functionality of these areas are discussed below:• IT Department:The team’s focus will be the development and maintenance of the website as it is the vital portal for contact with customers. The team will ensure that the customer feedbacks are taken into consideration and the website is maintained such that is exceeds customer expectations.

• Accounts:The team’s focus will be to handle the accounts online as well as traditionally. The team will take care of the online transactions and make sure that these transactions are carried out safely and securely. • Sales & Marketing:Market positioning and branding will form the basics of the business giving it a competitive edge in web-based businesses. The team’s focus will be to develop programs that are in accordance with the company’s mission and market conditions.

The team’s goals will also include the development of long term and short term marketing goals based on the continuous market needs and customer responses. • CEO:The responsibility of all the partners, who will be joint CEOs of the company, will be to create a friendly working environment and maintain close relations with the professionals and other personnel who will give advice and guidance to the customers. Maintaining close one on one relationship with these people is crucial for the business’s success.

Management TeamThe management team will consist of joint CEOs both of which are the founders of the business. The names and education of the CEOs are as follows: • Jassim - Majoring in Management & minor in economics • Garrek - Information system major • Ellen - Accounting major • Marcus - accounting major • Derick - FilmsManagement Team GapsThe management team although lacks experience in the web-based business but it will be balanced out taking advantage of the strengths of the management and overcoming the weaknesses.

Personnel PlanWe are planning on using any profit to reinvest in the business and pay down debt for the first two years since we all also have day jobs and this will be the second job for all of us. The employees will be hired initially and no further employees will be hired in the future unless an urgent need arises. The recruiting agency will be contacted for the hiring of new staff which will include 3-4 IT professionals. As this is a web-based business not much management is required.