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Commercialization of the product is the last step of launching a new product in the market. Commercialization of the product should be accompanied by immense advertisements in order to develop the brand. To conclude, the brand is more important than the product. Brand development should be done along with or even before the actual product development.
The case in focus here is of a financial services company started by John in a small town. The main issue being faced within the company is the high level of customer churn and low levels of customer retention which require attention. Based on the situation of the company and based on the various marketing theories that have been developed a list of recommendations has been drawn out for the company.
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The author states that HSBC stands for Hongkong and Shanghai Banking Corporation and is named after its founding member. The company was established in the year 1865 and is presently headquartered in London UK and operates in about 86 countries across the globe and has a strong office network.
The author states that the concept of relationship marketing has attracted a lot of research in recent times. A stronger customer relationship management can be a distinct source of competitive advantage for companies. The basis for this premise is that long-term relationships are more profitable than short-term relationships.
The US and the Mexican governments are considering some regulatory changes that may have a negative influence on KSU’s profitability. Besides the legal suits filed by some of its customers may also lead to dire repercussions. Going by these developments, KSU may not be able to sustain its pricing power and competitiveness in the times to come.
12 pages (3365 words)
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Since Hong Kong corporate move the IT production line into China in these ten years, most of them have not planned well in the IT segment. Due to a lack of technology from the beginning of a new plant set up in China, some companies just form a small group of network systems to fulfill the forepart of business need, without future upgrade planning.
First is course material in which the group has the major reliable sources that the group can use to develop the group members’ career and deal with economic crises that distresses almost all societies. My main area of expertise is in the public sector and I discovered that the theories and concepts we took in the course were in fact attainable.
With the changing market condition, Microsoft has to modify its strategies against its rivals. No company can retain the top position by suppressing others for the long term. So, to retain its position in the future, the company has to think of the necessary changes that can be introduced to retain its customers’ satisfaction.
50 pages (12500 words)
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This study will adopt the proposition advanced by De Gregorio establishing the relationship between international financial integration and development, and economic growth. Financial integration is seen as a deepening and broadening of domestic financial markets that allow for financial development.
The focus is on the use of COBIT in enhancing auditing processes in organizations and in this context, the Sarbanes Oxley Act, the corporate scandals, and the need for transparent accounting have been discussed. The use of COBIT has also been examined to suggest how companies to successfully improve auditing methods could adopt COBIT.
If a 10% change in the price of the product causes the amount of the product purchased to fall by 20% which is double the change in price. Since the elasticity is greater than the price range of interest, it is quite apparent that the price rise would, in fact, lead to a fall in revenue and hence it would be unwise to do so.
The globalization phenomenon and the digitization of business have significantly impacted the traditional tourism industry business model. Whilst the current economic downturn clearly impacts passenger traffic demands faced by airlines; the airline industry reports suggest a consistent decline in passenger traffic in the past ten years
The success of a business depends on the ability of its managerial staff to plan, control, and manage its supply chain. The supply chain of a company is a network of retailers, distribution, transporters, storage facilities, and suppliers that participate in the production, delivery, and sale of a product to the customer (Wisegeek, 2009).
Outsourcing has become a business trend that is here to stay. Many companies utilized outsourcing in order to reduce their operating costs. It is cheaper to hire contract workers than to hire full-time company employees because the company has no obligation to pay fringe benefits to contract workers.
The author states that the concept of ethics, social responsibility, and accountability in business is inherently complex and has fuelled polarised debate as to the parameters of its role in practice. Furthermore, this has been compounded by the integration of the globalization phenomenon into international business.
The paper "How to Be a Successful Entrepreneur" is an outstanding example of an application essay on business. In this competitive world where everyone is trying to win the race, it is only the right education and the set of skills that an individual has. My aim is to be a successful entrepreneur and to start a business of my own.
The main purpose of this paper is to enable a clear view of the issues and then use the theoretical knowledge that has been gained from the various literature and put it into practice. The design of the supply chain will be helpful as it will provide for a real-life company experience and how the issues can be tackled.
The author states that one of the most important functions of any HR Department is “Recruitment and Selection”. Recruitment as a process is an attempt to search for the potential candidates and encourage them to apply for an advertised vacant post. It is an attempt to build a database of potential candidates eligible for a particular post.
The accounting rate of return is computed by dividing the annual average increase in operating income by the average investment. Companies use this in order to predict the rate of returns as measured by operating income from the investment that is undertaken. The major drawback in this method lies in the numerator—the use of net income.
The report will try to evaluate the current competitive strategies that can be implemented in the lock industry. The paper starts by highlighting the core business of the firm, Black and Decker followed by industry analysis following its acquisition of Emhart Corporation which has led it to transform its operations to incorporate global markets.
The author states that Coffee shop chain is such kind of a business where people of all demographics can come and visit. The customer base for coffee shops in the United Kingdom is huge. Though the competition is high the market is still present in the region. The product range covered for this particular coffee chain shop is exclusive.
7 pages (1895 words)
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The book has amply shown that leadership initiatives are major elements of the success of a business. Good leadership is essential for effective team building and promotes a strong organizational culture that thrives on the efficient discharge of one’s duties, integrity, ethical and moral accountability with a strong sense of pride.
Base pay should be beneficial for company Etisalat, because it provides employees with confidence in the future, maintains discipline in the workplace. However, in order to provide better motivation, it is necessary for Etisalat to provide employees with additional flexible bonuses and interesting training opportunities.
16 pages (4000 words)
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The author states that branded entertainment in movies has in fact been pioneered in the 1940s, even though it essentially remained a casual business, an afterthought to most marketers and a low priority for studios. Several scholars have proposed that the original intention for branded entertainment was explicit in the motion picture industry.
It involves the incorporation of activities that are not targeted at making profits, although they increase competitiveness in organizations through developing close links between the organization and the consumers. In the last few decades, the practice has been adopted by many organizations to the extent that it is viewed as mandatory.
Qantas Airways Limited: Financial Ratios
Introduction
This paper aims to assess the performance of Qantas Airways Limited for 2009 and the past few years. This is done by conducting a trend analysis where the key financial figures over the course
Japan, situated in northeastern Asia between the North Pacific and the Sea of Japan, is one of the most developed nations of the eastern world. The entire area of Japan is divided into four islands namely- Hokkaido ,Honshu , Shikoku, Kyushu having an area of approximately 8300, 231000, 19000, 42000 square kilometers and 4000 small and minor islands supporting an a population of approximately 126 million people (Japan National Tourism Organization, “About japan”).
20 pages (5000 words)
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The main principle of this paper is to provide a factor analysis of bilateral and inter-regional trade of the East Asian countries. How opening up of a trade leads to the development of an economy is the subject matter, which will be discussed in this study. The main reason for signing FTA is to augment their cross-border trade.
20 pages (5000 words)
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The author of the paper states that consumer behavior is the clue to successful marketing. When a company correctly assesses the pattern of consumer tendencies it takes advantage by offering products that are desired by the consumer. Mapping consumer behavior is both complex and difficult.
5 pages (1687 words)
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Primary data is information gathered from direct observation, conducting interviews, surveys, and questionnaires, from “individuals, focus groups, and a panel of respondents specifically set up by the researcher whose opinions may be sought on specific issues from time to time” (Sekaran, 2000, p. 221).
16 pages (4000 words)
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The author states that in total two hundred Indian individuals have been surveyed for this research. That means the sample size of the consumers is 200. The questions, which were being asked to the investors directly or indirectly, were indicated to understand the preferences they have when insurance investing is concerned.
The author states that the United States had a policy of aggressive bilateralism with regard to trade with other countries. This was in accordance with the protection of its own interests so that domestic industry does not suffer. In such instances, one country may state that trade is possible if only certain conditions are met.
Spring Valley of Australia
1. Introduction
Spring Valley of Australia has been bottling fresh energy drinks since 1957. They have innovative juice styles and flavour combinations and they are committed to quality and great taste. Spring Valley was
The Managers asses the progress with the current company’s strategy to ensure the path if it is not on the path a reassessment is needed of the business strategy. Make an Analysis of the current situation by taking a look at the competitor and your company. Create a long term business plan that includes the niche or role of the company in society.
Headed by the iconic Steve Jobs, one of the company's founders, the company continues to surprise the market with new products that are not only superior in functionality but are also known for their sleek design which reflects the company's commitment to innovation and creativity. Let us take Apple's examples in looking at innovation as a process.
This paper aims to look at various items that concern the company's accounting policies for its operations. These items include the company's equity, debt financing, tax accounting practices, and property, plant and equipment, the practices of Slater & Gordon Limited as regards recording and accounting for its operations are delved upon.
An oligopoly is a term widely known in the market wherein a certain market or industry is governed by a small number of merchandisers commonly regarded as oligopolists. In an industry where oligopoly is practiced, merchandisers involved in this type of industry do know their competitors very well.
Information is treated according to the level of management accorded the authority to amend or process it. For example, information that is meant for the board of directors should not be accessed by the junior staff or any other person. Failure to secure information can lead to its loss or exposure of customer’s private information.
The author of the paper states that however, for the corporate clients the strategies may still work effectively. Thus suggestions have been made for the firm to use a hybrid strategy for its sales. this is when they should adopt direct sales and build to order strategy for the corporate clients.
This paper aims to examine the different dimensions that a global brand has to consider regarding the product mix which leads them towards great success in the international markets. It also charts the process in which the study will be conducted. It presents the context of the problem along with the rationale for research.
36 pages (9000 words)
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The project would begin with a discussion on what exactly the term ‘globalisation’ has come to mean in modern business and commerce and would then proceed towards a rational examination of the concept of “brand” and its components and the extent to which proper branding can help a product in getting established in the global market.
Of late, large catering companies and hotel chains in the UK have demonstrated an increasing interest in diversifying brand new chains of low-tariff and low-cost accommodation divisions which are commonly mentioned as “budget hotels.” This ontogeny originates from the triumph of the egressing budget chains in Europe.
The author states that Rolls–Royce is the first engine manufacturing company which actually took the challenge to implement it practically. Rolls – Royce was actually able to make ‘Total Care’ a successful brand. When the entire airline industry was facing big challenges after 9/11 Rolls – Royce still managed to make profits.
The Nhava Sheva gateway port handles a major proportion of the container traffic in and out of India, and so container vessels plying to and from various ports are constantly arriving and departing from Nhava Sheva port. This allows for quick transshipment of the TEA freight from Nhava Sheva port to Singapore.
16 pages (4000 words)
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The author states that corporate Governance refers to the rules, processes, systems, and laws that govern and direct the operations and policies. It would also include the relation that a firm has with the stakeholders and the mission of the company. Corporate governance is also about the ethical behavior of a firm.
The author feels that it is applicable to use a PESTLE analysis due to the fact that the Political, Economic, Social, Technological, Legal and Environmental aspects of this model are exceptionally relevant in analyzing Southampton Solent University’s business environment. The PESTLE analysis does have some limitations.
A business organization is defined as a collection of people organized to achieve some long term objectives such as profits and sales through purposefully engaging in some activities like production of a good or service. The economic concept of the firm varies from this definition in that the former defines it as a unit of production of a good.
“Creativity” has been defined as “the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communication with others, and entertaining ourselves and others.” (Franken, 2001, p. 396) Something that is creative is understood not only to be novel or interesting, but should also possess value in a manner that has not been previously extant, or at least has not been commonly recognized. (Weisberg, 1993, p. 4)
A research work necessitates identification of an issue or problem or gaps in knowledge that need to be researched. The existing body of literature helps greatly in identifying the work done so far in the specific or related fields as well as identifying gaps that can be addressed as research questions.
The author states that the strategic competition has compelled Google to adopt far-reaching policy changes in both its operational strategy and the mission-related corporate governance principles in order to achieve horizontal and vertical synergies which are associated with its organizational goals.