The Key Benefit of the Waterproof Sticky Bra - Essay Example

Product Offering

Hassle Free and Affordable Waterproof Sticky Bra

Waterproof Sticky Bra is a different bra that is comfortable, easy to wear, backlight weightless, and various colors, strapless, adjustable and waterproof. Waterproof Sticky Bra offers clients the value for their money since Waterproof Sticky Bra solves the discomforts and different problems, which women face with regular bras. The key benefit of the Waterproof Sticky Bra is that it wears significantly under any dress, swimsuit and any top that a woman chooses. The bra solves fundamental problems: it gives a clear cleavage, a great breast shape, and no back roll during activities.

Features of the product

Waterproof feature of the bra prevents it from soaking in water when it rains; hence client’s breasts are not revealed. Adjustability allows you the privilege to adjust the bra, to fit your size and loosen it at your convenience as opposed to the regular bras, which are fixed. Strapless nature of the bra gives a woman the freedom to wear any dresses, without revealing the straps of the bra (Kim, 2014). The backlight of the bra is a key feature of the Waterproof Sticky Bra, unlike other bras; its backlight is very light and creates comfort at the back. The bra also comes in various colors, which gives women the opportunity to choose their favorite colors.

Clients should believe in the Waterproof Sticky Bra because it gives the women the confidence to wear any dress. It has solved all the problems, which limit women from wearing some dresses, swim suits and tops without exposing their bra. It also gives the proper shape of the breasts and provides great cleavage hence the confidence. Waterproof Sticky Bra is a quality bra made with the modern woman in mind. The price is also tailor made with consideration for affordability and target audience (Kono & Lynn, 2007). Therefore, $15 is an affordable price for our clients who seek to get value for their money in the Waterproof Sticky Bra. The figure 1 below is the image of Waterproof Sticky Bra.

Figure 1: Waterproof Sticky Bra

Source: Manning (2015).

Unique features in the Waterproof Sticky Bra were carefully considered after evaluation of critical complaints, which most modern women complained about or have experienced with different ordinary bras. Strapless was a crucial feature of the bra; strapless bras would allow women to put on dresses or tops, which reveal their backs or shoulders without showing the bras they were wearing (Kim, 2014). Water proof was the strategic feature in the bra since it was meant to protect the women from revealing the details of their breast when it rained on them or during video casts. Backlight weightless is the feature that was developed after I received complaints from women that everyday bras continuously folded and left marks on the backs of women.

Another key feature is the adjustability of the bra. It allows women to adjust the bra to their desired shape, a feature, which was lacking in other ordinary bras. Comfort is an important characteristic; Waterproof Sticky Bra is made up of soft lining inside and outside, which fits and brings comfort. Consequently, price per bra was reached at, after considering the component features of Waterproof Sticky Bra and the cost incurred during manufacturing, affordability, and the value for money for our clients. Many women were unable to wear all kinds of dresses, swim suits and tops because it would reveal their bras.

However, the key benefits such as wearing all type of clothes, swim suits and top was the most important element of creating Waterproof Sticky Bra. Since most women were limited to particular type of dresses by the bras they wore. For example, some women were unable to put on a bare back dress because they lacked strapless bras. By introducing the Waterproof Sticky Bras, women will have the freedom to wear any dress they choose.

Marketing Research Methods

Firstly, one way to carry out my research would be testing. Testing allows the target audience, for example, different women to check the bras and give feedback. Secondly, one on one interview would be another approach in my research. One on one interview is an effective way of getting useful data. Hearing what women want from their words can help in identifying the audience who need the specific features that Waterproof Sticky Bra offers. Both methods of research would give useful data to establish the target audience.

Testing, as a research method, would be best suitable for the Waterproof Sticky Bra. Testing allows the potential audience to test the product and give detailed feedback. The feedback is a tool, which I would use to determine the target audience (Kono & Lynn, 2007). I will give the Waterproof Sticky Bras to the sampled women to use the product for at least a month. Sampled women will include employed, middle class and the wealthy women, which will allow me to choose the audience with the most interest in the type of bra I offer. I wanted to test because it is a fast way to get information (Kono & Lynn, 2007). The potential audience can give accurate information since they have tested the product and can compare it with other products and give feedback.

Target Audience

The target audience for the Waterproof Sticky Bras is the employed middle-class women. The middle-class women are the majority who wear different types of dresses and are influenced by fashion and new trends in the society. Such women attend various events, for example, weddings, work parties, restaurant dinners among others. It means that the middle-class women can afford different types of dresses, swim suits and tops hence are looking for a bra that can meet their lifestyle (Woodward, 2007). Waterproof Sticky Bra is the kind of bra they need. Therefore, these women can identify with our product.Consequently, the financial capability of the middle class allows them to afford Waterproof Sticky Bra. Middle-class women have the purchasing power to buy different colors of the bra and can afford the price. One of the main advantages of our bra is that it allows women to wear various types of dresses, swim suits and tops. Hence the middle class would need to buy more Waterproof Sticky Bras to much their different clothes they purchase. The middle-class women who are employed averagely go to work five days a week hence want bras, which are comfortable and allows them to wear different types of dresses (Woodward, 2007).

SWOT Analysis

SWOT (strengths, weaknesses, opportunities, and threats) analysis for my product is a critical way to evaluate my product on important fronts (Sänn, 2017). Waterproof Sticky Bras SWOT is as shown in figure 2 below.

Table 1: SWOT analysis for Waterproof Sticky Bras

STRENGTH

OPPORTUNITIES

Quality product – My product solves the problems, which women have had with normal bras.

Value for money – The price for which the quality product is offered gives value for money. The product leaves customers satisfied hence are convinced on the price for Waterproof Sticky Bras.

Growing middle class – The product targets the middle class which is on the rise. The increase in middle class means more sales for my product.

Clients' loyalty – Customers are looking for a product that meets their need and brings the solution to their problems.

WEAKNESSES

THREATS

Funds for marketing – Waterproof Sticky Bras will need the substantial amount of resources to market it to the target audience through Television, bill boards, and social media.

A new product – It is a new product and is not well known.

New products – New products can be easily counterfeited by crooked businesses

Designer bras – Designer bras, which have been on the market longer, are stiff competition and are a great challenge.