Development and Distribution of the Sticky Bras - Essay Example

• List of potential suppliers

The choosing of potential suppliers for the bra business requires following vital demands of customers. The selection of the list of suppliers will require a potential company that has the credibility of delivering products and services on time, at the right price and has a compliance with the standard quality according to the market demand. The suppliers selected manufacture sticky bras which are of high quality and waterproof therefore meets the demands of customers. Additionally, the selected companies have a good reputation of delivering products, therefore, will have a good impact in the business. The product is sticky bra which different companies manufacture and the selection based on their reliability. The list of the potential suppliers:

• Newest Technology Company
• Twin Tigers Crafts Group
• Shantou Real Lingerie Manufacturing Company

The selected company, Newest Technology, Twin Tigers Crafts and Shantou Real Lingerie companies, are credible potential suppliers. The companies have a reasonable margin of price for the business, therefore, reduces the risks of loss. The companies will provide proper services to outsource the product. As a result, the measure of fill rates, late delivery, and time of issue resolution as well importation of invoices will not affect the expenses incurred. The companies have the ability to provide a good platform for customer satisfaction. The selected companies will enable my company to have the ability to calculate direct correlations between customer satisfaction scores and the supplier score. Additionally, the suppliers have quality products, therefore, I will have the ability to reduce adherence to specifications. The suppliers will provide products that meet the demands of customers, therefore, a good alignment that will account for the strength of my business.

The potential supplier chosen have an aptitude of will and would aid in increasing the production and distribution of the sticky bras. Martel and Klibi explained that a well-chosen supplier reduces the intermediaries in a business (2016). As a result, the suppliers will provide a sufficiency of delivery of the commodities to the market, therefore, fulfillment of customers’ needs. An intermediary in a business has the responsibility for sourcing a particular geographical area. However choosing the suppliers to access the products directly allows the maintenance of purchase terms. The terms, therefore, will broaden the sequence of supplying the sticky bras at a profitable level. Additionally, the demand of the waterproof sticky bras have a high demand and choosing the suppliers increases my business reliability and efficiency of delivering to the market the needs of customers.

• List of potential channel partners
• Suzy Bra Company
• Softy Lingerie Company
• Cumi Bonded Ball Grinding Wheel Company

Suzy Bra, Softy Lingerie and Cumi Bonded Ball Grinding Wheel Companies are the potential channel partners. Suzy Company specifically has a marketing strategy and reaches out to several of its customers on a global level. Softy Lingerie is a company that started back in 1972. The company has a good reputation of selling quality undergarments to ladies across the world. Softy Bra Company does both wholesale and retail transactions. As a result doing business with the company will help create more channels and extend the sale of the sticky bra. Cumi Bonded Company, on the hand, has an identified process of reaching out to customers. To work with Cumi as a potential channel partner will ensure a proper establishment of a framework that will lead to conducting business on a global level.

The collaboration engagement with the selected companies will ensure a proper marketing strategy is available. Accessing benefits in a market require proper selection of channel partners (Martel & Klibi, 2016). Choosing the named three channel partner will ensure boost of sales, the creation of new revenue streams as well as provide the means of sharing resources. The companies form a right partnership to demonstrate the benefits of business collaboration, therefore, provision of substantial mechanisms of fulfilling the needs and ambitions of customers. Business interaction allows free flow of information and builds trust among each other to account for the mutual success of both parties. Customers usually want to get quality products with properly detailed pricing considerations. The channel partners selected will boost the potential benefits of bra business, provide responsiveness, flexibility and enable strategy building.

Working with channel partners ensures an improvement of decision-making in business. The bra sector requires improvement of market systems which reach out to customers and satisfy their needs. As a result, working with the three companies will provide a means increased productivity. According to Dent, the interaction increases the value of loyalty and engagement thus a proper way of ensuring that customers have trust in my company as well (2011). Partnership leads to greater profitability, therefore, my company will benefit. The consistency and predictability of the channel partnership will ensure that the sticky bra business receives best practices that allow realization of shared goals. In the process, the channel partners will provide a factor of success thus improve my company’s sales. Channel partners, therefore, will boost the businesses and build a relationship that facilitates the growth of sticky bra business.

• Diagram of supplier tracing the offering back to its raw materials

The diagram shows how the supplier traces back the product from each segment of supply back to its raw material. The supplier who distributes the raw materials to the manufacturer can also trace them back from every other segment of distribution (Martel & Klibi, 2016). Additionally, the segment which includes both direct and indirect distribution are traceable for the raw materials. The tracing of the materials from the end users back to the raw materials involves recycling. The consumers who are the customers can collect the materials which the supplier traces back as raw materials. As a result, the supplier has a link that traces the product, sticky bra, back as raw materials.

• Flowchart of potential pathways to get product to consumers

Channel of distribution

The channel companies enlisted, Suzy Bra, Softy Lingerie and Cumi Bonded Ball Grinding Wheel, provide the potential pathway of getting the product to the consumer. The companies receive the product in bulk and the distribution becomes of a short chain. The companies act in short distribution chain where the customers get the product both directly and indirectly. The channel partners act as a bulk breakers of the shipped large quantities of products from the supplier. As a result, the exchange of the product from the supplier to the customer becomes a possible because of the partners make sure the goods reach the destination at the right time.

• Value of suppliers and channel partner

The suppliers and the channel partner have a contribution to development and distribution of the sticky bras. The suppliers and the channel partners have the ability to increase the convenience of both acquiring the products as well as distributing to the market (Dent, 2011). As a result, meeting the customers’ demands and requirements becomes valuable therefore strategically providing flexibility and reliability. The potential supplier, for example, Newest Technology Company, which has a wide connection in the market, increases the fulfillment of the goals of the bra business. The channel partners as well create a proper way of reducing the risks encountered in the business. The channel partners provide a distribution connection that allows reaching out to various customers across the globe. The development and distribution of the waterproof bras will create the value of emulating the success of other predecessors as well as the creation of necessary marketing material. The suppliers and the partners will generate volumes as well as provide a working environment that forges a relationship based on trust and mutual benefit as well as co-enhancement.