Selling Golf Equipment - Assignment Example

Name Tutor Title Instruction Project Research Selling golf equipment and offering repair services for golf equipment is profitable in an environment offering constant customers in need of golfing products. The shop offer repair services at a lower cost than most of the other shops offering the services. This move enables the company to maintain a given number of customers hence effectively penetrating the market. The shop also offers additional services including free shipping services for customers purchasing products worth more than 250 dollars. This move also entails to attract more customers than the competing shops. Setting up a website enables the shop to advertise its products and services. Furthermore, the customers can check out the availability of the products and services offered online hence order for them. Clients The company conducted several surveys intended for gathering the public perception regarding effective running of a multimedia website. The clients were given open-ended questioners containing questions concerning the performance of the company in general. The results were obtained by analyzing the answers gathered from the questionnaires. The results of the interviews and questioners were done with utmost confidentiality. The clients were not required to specify their name but their location was important for determining the market coverage. Customers could also participate in the online survey done over the company’s portal. According to interviews done by clients, even though there is numerous numbers of multimedia websites, customers only go for fast and efficient websites. Speed is definitely a factor most of the customers look at when determining the website to use when managing their multimedia material. The company therefore has to focus on maintaining the speed of the multimedia website to attract more customers than other websites. Customers also pointed out that the appearance of the website plays a major role in attracting customers. The company therefore has an obligation of maintaining qualified and experienced web designers to maintain an appealing website. Maintaining customers plays a major role in attaining profitability. Project Outcome The outcome-attained form the project is determined by various factors. First determining the amount of capital initially used for setting up the project is important in calculating the eventual profit attained from the business. By subtracting the initial capital invested in the business from the total amount of money attained from the business, the profits can successfully be attained. Variable Costs Variable costs include the costs for setting up and maintaining the building as well as the equipment required in running the business. Other variable costs include the costs for paying the employees as well as costs for maintaining the project. These costs vary with time, which is unlike the fixed costs that are definite at every time. Fixed costs Fixed costs include the costs that no matter the period remain definite. These costs include the costs for paying up the rent for the building housing the company. The internet costs also fall under the fixed costs the company has to deal with. Other costs Other costs include the maintenance costs as well as the costs for conducting other emergency services. Such costs play a major role in determining the performance of the company in general. The amount of moment the company uses to pay the freelancing employees also falls under other costs incurred by the company in running its operations. The first amount of money the business acquires is therefore used in calculating the outcome obtained from the business. This calculation is done by subtracting the total amounts of cost at incurred from the amount the company receives on its first income. This amount is then considered the total profits the company gets per a business year. Project Analysis Effectively running the project entails various parameters. Employees play a major role in running the project. Apart from employees, the company also needs a constant source of funding to ensure the project runs successfully. The relationship between employees and funding comes with the payment of employees. The more the number of employees the more the amount of funds the company uses in payment of employees. A good manager should therefore strive to keep a constant number of enough employees to work at their companies. Effectively balancing the number of employees also balances the amount of fund the company uses. Effective analysis of the areas to set up the project plays an important role in determining the success of the project. Since it is a multimedia project, the project needs to be set up in a well-connected area with ready internet. Setting up the project in such an area ensures the multimedia website is constantly kept online and running at all times. Attaining qualified and a good quantity of employees plays a major role in determining the success of the business. Quality employees will make sure the projects runs efficiently with no hitches. From a survey conducted, customers look out for multimedia websites that are constantly online and have an incredible speed for downloading and uploading the required products. Analyzing the market proved that there are more customers in urban areas than in rural areas. However, most people access the internet using their phone browsers than those accessing it from personal computer browsers. The company should therefore invest in setting up a website that runs in both the phone browsers as well as computer browsers with the aim of increasing accessibility of the website to majority of customers. This step ensures the success of the project. Project Analysis Report The multimedia website and commercial video project intends to serve the public in the management of their multimedia products. The aim is making sharing, editing and selling of multimedia products easier than it currently is. After careful consideration, the company ended up naming the project Multi-search. The title comes from the acronym obtained by combining two words multi and search. The multi part of the title is from the short form of multimedia. Project Purpose The project entails making it easier for the marketing, selling, editing, uploading, and downloading of multimedia products by the customers. Through the project, customers are able to upload their multimedia products to the website. The presence of the video in the multimedia website makes it available for other customers to purchase and download. This on one hand plays a big role in marketing the video products for the customers. The project also intends to deal with the creating, editing and distributing commercial videos. The project will offer various benefits to the public in general apart from acting as a profit making business for the company. Business problem This project entails to solve problems the customers have as pertaining to sharing and advertising their multimedia products. Many people have talent but lack the platform for show casing their talent. The project offers this platform for such customers as it, takes it easy for the customers to upload and advertise their multimedia products. The project also creates business opportunities for customers since they are able to upload and put a price tag to their products for other customers to buy. Customers can also create and manage their private accounts in this multimedia website hence having an online storage capacity for their digital products. The major problem the business faces is the presence of tough competition in the multimedia website industry. The internet has thousands of multimedia website here customers can upload and download multimedia products. This competition for customers in the market creates the necessity of improving the service provided to the customers. The better the customer service the better the performance in the market. Project Business Objectives The project set various objectives both short term and long term. Among the short term, objectives include attaining a nationwide significant number of customers. The project intends to reach thus number of customers finding effective ways of beating the competition. The project intend to do this by using the internet as a platform for advertising its benefits to the large number of customers looking out for such websites. Attaining a good customer service department is also a major objective the company sets to attain in the near future. Apart from being an objective, good customer care service also plays a major role in attaining and sustaining a good number of customers in the market. The company also noted that there are more people accessing the internet using phones than there are those accessing the internet via personal computer browsers. This led to the company setting to transform the multimedia website. The website is to work in both a computer and a phone browser. This will enable the company capture more than 92% of internet users all over the globe hence increasing its market. Creating a website that can run across all the internet-accessing platforms also plays a major role in making sure the customers can use the website at their convenience. Effective caring for customers is a critical issue as far as managing a business is concerned. Companies with good customer care perform better in the market than companies with poor customer care service. The company has therefore set an objective of increasing the number of employees in at the help desk. Apart from increasing the quantity of customer care, the company also intends to increase the quality of customer care by ensuring the staff employed in this department has the educational capabilities as well as the linguistic diversity in order to effectively serve the customers at all times. The speed of running the project is also a critical issue. Increasing the performance speed makes the company set an objective of increasing the number of employees needed for running the project. The company intends to increase the number of video editors as well as the website attaining team in line with the increase of the number of customers. In the attempt of increasing the speed of running the project, the company has also set strategies of increasing the company’s internet speed. Increasing the speed will enable faster uploading and downloading of the multimedia products by the customers. Core Business Activity Impacted The core business activities involved in establishing and running the business entail first the creating of an effectively running website. Apart from setting up the website in the first place, constantly improving on it also plays a major role to the success of the project. Setting up an effective all time running website that is user friendly motivates the customers hence the company will acquire and sustain the number of customers it has. The second core business activity is conducting an effective advertisement for the project. Advertisement is the way through which a company can effectively gain customers at an incredibly fast rate. The company intends to advertise the project on various forms of media. The company has plans for creating TV commercials advertising the multimedia website. Apart fro Television adverts, the company also intends to use the internet and specifically the social media to reach out to the millions of customers in such social sites. Increasing the quality and the quantity of the employees in the company is also an important core business activity. Just as when dealing with the customers, the company needs to attain and maintain a number of qualified employees to ensure the efficient running of the project. Maintaining a good number of employees makes sure a company is ready to work at ever situation. Maintaining employees entails motivating them thus ensuring they efficiently work. The company intends to set up a human resource department that effectively monitors the activities of the employees. The human resource department has the responsibility of ensuring all the employees work with utmost discipline. Constraints Personnel The number of personnel determines the performance speed for the project. The company intends to counter this constraint by employing enough employees to handle the most pressure the company may face. Facilities Running the business entails obtaining a fast and effective internet source. The company intends to set up a fast and constant internet to be able to maintain the website online and all the activities taking part in the website. Funding Funding plays a major role in the running of a business. Through adequate funding, a business will effectively set up a profit-making scheme. The company has enough funds for starting and maintaining the business until it reaches profitability. The management has also set aside emergency funds just in case something wrong comes up hence requiring extra funds. Preliminary Project Description The multimedia website and video project is a business that sets the platform for customers to upload, download, stream, and advertise their multimedia products. Most of the customers are served by the project by an online internet platform rather than physically. Solution Analysis Maintaining just the right number of employees to run the project is a financial solution the company intends to use. Maintaining this constant but adequate number of employees ensures the company effectively runs the business as well as maintaining an adequate amount of funds the company intends to use in paying the employees. Too many employees mean a lot of money lost by the payments. Decision Criteria Business Process Impact The number of employees determines the profitability of the project. An excess in the number of employees makes the company spend too much than it is needed in payments hence running out the company’s profits. Having a lesser number of employees than needed on the other hand slows down the business hence missing customers. Technical Feasibility Running this project requires a team of technical experts. This team includes the video editor, the website designer, and the website managing team. The customer care department also plays a major role in the technical team. Maturity of solution Maintain an adequate number of employees is very important in running this business. Maintaining adequate number of employees ensures the company saves on the amount of money used in the payment of these employees. Resource Estimate Funding It is estimated that the company will use an estimate of $600,000 in setting and maintaining the project to profitability. Project Team The tem required for sustaining the project includes a web designer, website maintainer, video editor, and the customer care department. Facilities Facilities include computers, storage equipment, and an internet provider. Constraints Impact The constraints of funding influences the overall running of the project hence is very important. Basing on the decision criteria, the solution is not a viable solution. Decision I recommend that the company effectively manage the number of employees and customers to effectively maintain the performance of the business to ensure profitability. The number of employees also determines the effective running of the funds the company uses to run the project. Multimedia Master A multimedia master is created by using different software depending on the type of the multimedia the individual is in need of. Apart from the software requirements, multimedia products also need hardware. For example, in creating a photo, the hardware needed is the photo camera while in creating a video product, the hardware needed is a video camera. Editing the master products on the other hand requires various soft wares. A video editor is required when editing video products while an audio editor is required for editing audio product. The master copy of the product provides the basis of creating many more copies intended by the customer. With the current technology, duplicating multimedia material has been made easy. Making copies of multimedia products involve both soft and hard copies. Soft copies are easier and faster to make than hard copies. Apart from the easiness of making copies, soft copies are also easier to share over the internet. Hard copies on the hand require physical material such as compact disks are required for storing the hard copies. The project is entailed to use both the soft copies as well as hard copies. Since soft copies are time saving and easy to distribute, the company intends to invest more in soft copies than hard copies. Distributing hard copy products requires physical postage that takes a lot of time than just posting them through the internet. The master is the first single copy made by the owner of the product. After making the product, the owner has the right of setting copyright regulations to prevent duplication of his products. On duplication, the society compensates the original maker of the products. Any person found guilty with duplicating master copyrighted material are arrested and fined heavily. This move is aimed at increasing originality of various multimedia products. Duplication of the master and distribution Duplicating and distribution of master falls under two categories. Both categories have different distribution strategies. Soft copies Soft copies as compared to hard copies are easy to make. The emergence of technology makes it easy to make as many soft copies as they and depending on the amount of storage capacity, they have. Apart from the ease of creation, the soft copy duplicate material are easy to share given the fact that they are easy to pass the internet. Some require storage and carriage capacities for exchange. The soft copies however pose a security threat as malicious people create viruses that attack the software hence transmitted and infecting other computers. Copying or downloading softcopy multimedia products is risky since some come with spyware and spasm. Despite this, most of the customers are turning to the use of this form storing, sharing, and distributing their product. The project has an antivirus that scans all the products. The company therefore encourages the customers to download the products they are in need of from the company’s multimedia website since it is not only easy but also saves allot of time in doing so. Hard copies Herd copies come in various forms. They are stored in CDs, DVD. The information is termed as read only and therefore hard for complete extraction from the storage devices. Duplicating the products is expensive as one need to but the CDs needed. Information stored in hard copies is intact and not easily lost. It is not easy to contaminate the after the CD is done. However, this form of storage needs adequate care as replacing the information is sometimes hard. The information is burned on the CD by a writer from a computer were it is expected to stay for a long period unless the CD is tampered with. Read More