Nike Company has about 20,000 retail accounts in the USA alone. The Nike Company has independent distributors in Asia, Africa, among other continents. It has contracts some 110 countries. It does this…
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The company has agreements with internet companies such as Yahoo and Google. It uses them as a marketing platform for its products. It operates within different companies and subsidiaries. It entered the market originally with different footwear designs. It also deals in apparel designs such jerseys for different football teams and designs sports gear for other games as well. The company produces running shoes with their trademark logo “Nike” inscribed most of the labels they produce. Today, the company’s logo has grown to include a large range of leisure and sportswear. All this is endorsed by famous sporting personalities such as Tiger Woods.
The Company is recognized by the Federal Statistical Classification Agencies that classify business establishments in the United States. This is the body that is charged with collection, analysis and publication of statistical data relating to the businesses within the USA. According to North America Industry Codes, Nike has the code 316211. 31 denote Footwear manufacturing Industry. 62 denote Rubber while 11 denotes plastics. In short, Nike falls under Footwear Manufacturing industry according to NAICS Codes.
Nike Company designs, develops and markets high quality and active sports equipment, apparel, as well as other accessory products. The company produces several brands of shoe styles every single day to keep up to speed with different needs of its customers. It deals in trends that appeal to different tastes of its customers (Bogomolova, 2011). This is perhaps a critical success factor for the company. Different customers have a variety of products to choose from. They strive to meet current standards by studying the market and carrying out feasibility studies about new products, a measure that ensures they stay ahead of their competitors.
The management of the company ensures that they have closer working relationships foe effective deliberation of
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(Company Analysis for Nike Essay Example | Topics and Well Written Essays - 2000 Words)
“Company Analysis for Nike Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/macro-microeconomics/1635965-company-analysis-for-nike.
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Nike’s “Just Do It” advertisement campaign and slogan is one of the iconic campaigns that have lasted for more than two decades. This work outlines its target auditory, segment target promotion, campaign strategy and evaluation of the ad campaign. Nike targeted the people aged 18-40 years and women in the advertisement campaign.
Nike products are known for its quality and design (Biz Nike 2009).
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First of all, STEEP analysis and porters five forces analysis has been done to analyze the external environment of the company. It has found that women fitness industry appears very attractive for the new and
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The fundamental marketing activity of an organization is to convey a positive and optimistic brand image in the minds of its consumers. Currently, there is an insane proliferation of brands in the marketplace which has created a “do or die” situation for the marketers and brand managers all around the world.
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