Fix the assigment - Essay Example

Saks Fifth Avenue1 Annual Sales: $3.15B Stores: Saks Fifth Avenue: 61stores Antorio: 3 stores Georgia: 58 stores Global: They have 61 stores in21 states in the US2. Current Sales Trends/ Comps: 4.45% growth3. Public or Private company:Private Company4. CEO/ Management TeamMarc J. Metrick- President (CEO)Carolyn Biggs-Executive Vice PresidentJoseph Boitano-Group senior vice president & General Merchandise ManagerJohn Cruz-Senior Vice President & Director of the New York Flagship StoreDenise Cruz-Group Senior Vice President5.

Omni Channel Development: The company is currently shifting to online retailing. The key areas of focus include; Omni channel Integration and E-commerce shopping. Mobile is another strategy in business that is ideal for Saks Fifth Avenue. This model is also appropriate in advancing omnichannel and can also be used internally. The customers can use Mobile to search local stores and then they can contact the sales reps if they wish to perform any transaction. They can use phone, email, fax or website to contact the sales reps.

Alternatively, the customers can receive information pertaining to upcoming events via the same channel. They can also provide feedback to the marketers via the same platform and this will help the marketers to be in a position to design products that would satisfy the needs and interests of the customers.6. Mission Statement: “To inspire customer confidence and style with every Saks shopping experience.”7. Financial Goal:The company seeks to increase its profit by about 5 percent per annum despite the economic challenges it may encounter in its operations.

Business Initiatives:The company intends to use online business strategy in order to improve its overall sales through creating convenient shopping experience among the shoppers.8. Position and Strategy on…Customer Experience: The company intends to use a multi-channel online communication strategy in order to reach as many customers as possible in different parts of the country. Marc J. Metrick- President (CEO) said that the company intends to create customer superior value and experience through the use of online shopping in doing business.

The company is dedicated towards improving customer service in a bid to satisfy the needs and interests of the customers. Social Media and M commerce: Saks Fifth Avenue will particularly focus on editorial content published on different social media such as Face Book, Instagram as well as Twitter. This type of social media will provide a two way channel such that the customers can communicate directly with the marketers and sales reps at the company. They can also give feedback about their needs and interests using the same platform.

Saks Fifth Avenue1 also utilises other channels where the customers are given the opportunity to give their ideas and views that can help the company to design products that suit their needs. Eco Sustainability Strategies and Goals:Saks Fifth Avenue’s pricing strategy will be mainly influenced by the market forces obtaining at a particular period. The company does not intend to exploit the customers through charging high prices for the products offered. The company seeks to create a mutually beneficial relationship with all the stakeholders.

The main goal of the company is to ensure that its needs as well as those of the customers are satisfied.Corporate Social Responsibility Initiative and Goals: The company will organize campaigns that are meant to enlighten people about the need to be responsible in their actions in order to ensure that they do not cause harm to the environment. Additionally, the company will also engage in programs that are designed to help it plough back to the community through engaging in different activities designed to uplift the welfare of the people in different communities in which it would be operating.

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