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Business Final exam - Essay Example

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AB sugar, a principal subsidiary of (Assorted British Foods) ABF, is a major contributor to the obesity epidemic. Issue management is all about strategy. It is in this…
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Download file to see previous pages For example with the development of the recent accusations against AB sugar, there is a need to strategize. Strategizing will involve analyzing the eight business environments in which the company operates.
Here we analyze the people who are the end users of the product or the people we do business. Their identities, consumption behaviors, habits, needs and even their situation in life. The company AB sugar deals with a complex customer environment that includes other businesses, the government, groups, and even the individual himself (Albrecht, p6). All these people represent AB sugar’s patrons. Analysis of the consumer environment may be demographically in terms of gender, age, and their buying habits. How health conscious are they and what is their attitude towards institutions and companies like AB sugar (Albrecht, p5).
Here the issue of the customer also comes up. Whom are we competing? We should aim at identifying their weaknesses, their current and previous behaviors and get to know their motives. Interaction between the potential competitor and the customer you are both aiming to do business with is an issue to look at. What are the products they are bringing into the market (Albrecht, p6)? For example, the players, in this case may be other companies in the same line of business, sugar, and who may be influencing the customer to do less business with you (Albrecht, p6).
The economic environment is complex and volatile. In this case, we look mainly at the market itself. What are the latest trends, prices, and even costs? What is the market dynamics generally? AB sugar needs to be up to date with the changes taking place in the market in order to identify changes it may benefit from or those it needs to change for it to benefit (Albrecht, p6-p7).
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