Resource Management - Business Plan - Essay Example

Download file to see previous pages... existing market trends, customer’s requirements, and the ways to fulfill their needs. Our aim is to provide our customers with highest quality services and products to keep them staying with us again and again. At small scale, the company will mostly contain male professional customers between the ages of 18 to 65 years of medium to high income. On the large extent, we will focus on retailers and wholesale dealers.
We believe that by getting crucial financial support through its sale, in 02 years, the company will be able to capture 5-10% of the premium cigar market in the Greece. ABC Tobacco has estimated that its market share revenues will be of $1000000 in a year and $1600000 and $2300000 at the end of 2nd and 3rd year respectively.
We will specialize in the tobacco field and our mission is to gain and maintain the top position in tobacco industry by offering high-quality cigars at inexpensive rates and at easily approachable sites.
ABC Tobacco Company is a Greek based corporation and is equally shared and owned by Michael Collins as president, Jonathan Smith as vice president, and Jeffery Thompson as production manager. The administrative composition of the company has been designed on divisional structure as shown in the following figure.
The results carried out through a recent survey reveal that the use of all types of tobacco brands is almost constant in all age groups. ABC Tobacco is going to launch its tobacco brands in ten major cities of Greece where the biggest cigarette user age group is 18 to 25 years. The following data represents the percentage of tobacco user age groups of different brands.
Men use typical type of tobacco more frequently. But generally pipe and cigar smokers remain in touch with a particular product. Another interesting trend in pipe smokers is their continuous purchase of extra pipe. The survey reports point out that pipe smokers feel themselves comfortable by purchasing extra pipes. ABC will have to train its ...Download file to see next pagesRead More