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CASE STUDY. ;The project is designed to assess knowledge, understanding and application of the Operations Management in the context of the relevant case study. Choose a large company, critically analyse the operations strategy and performance in this comp - Essay Example

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The company founded in 1976 by Steve Jobs and Steve Wozniak has its headquarter in Cupertino, California. In line with the study objective, the research assessed key factors such as critical…
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CASE STUDY. ;The project is designed to assess knowledge, understanding and application of the Operations Management in the context of the relevant case study. Choose a large company, critically analyse the operations strategy and performance in this comp
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Extract of sample "CASE STUDY. ;The project is designed to assess knowledge, understanding and application of the Operations Management in the context of the relevant case study. Choose a large company, critically analyse the operations strategy and performance in this comp"

Download file to see previous pages The research will be dedicated to analyzing the operations strategy and performance in an organization. For purposes of the study, a case study approach will be used with Apple Inc. being the company that will be used in the study. An overview of operations management as well as in-depth analysis of operations strategy as well as performance at Apple Inc. will enable the researcher examines contemporary business approaches as well as problems.
Apple Inc., a multinational corporation, was founded by Steve Jobs and Steve Wozniak in 1976 and has its headquarter in Cupertino California. The company created its first computer in the same year, Apple I, and has continued to produce a string of consumer electronics such as personal computers (Mac Book), smart phones (iPhone), tablets (iPad) and also sell software among other products.
Apple Inc.’s organizational Structure for a long time appeared to be radial with the CEO of the company being at the epicenter of management. All decisions and everything in regards to the operations of the company had to actually flow through Steve Jobs. However, according to various reports, the company has been adopting a number of collaborative approaches after the death of Steve Jobs. Current CEO Tim Cook is encouraging collaboration of both software and hardware teams. This is a better organizational structure as the previous one made Apple face a number of bottlenecks since everything had to pass through Steve Jobs. The company does not own any subsidiaries and sells its products mainly through company owned retail stores.
In the report, the researcher will present findings that were collected from review of literature such as books, journals and credible websites to provide content and data analyzed within the report on the case study.
According to Hill & Jones (2012) operations management entails the activity of managing a company’s resources which are devoted to the production and delivery ...Download file to see next pagesRead More
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