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The product range offered by the company includes mobile phones, computer operating systems and other consumer electronics. Delivering effective products as well as user friendly technology services to the customers in the worldwide market, the company has given tough competition to its rivals operating in identical business conditions. Owing to this aspect the performance of the company has seen a continuous hike which further rewarded a leadership position to the company in the global business world. However, like every company, there were certain negative aspects associated with the company which ultimately hampered its brand image to a considerable margin on the basis of sustainability (Mrak-Blumberg, Renery and Bundgaard, “Strategic Report for Apple Computer Inc”). From an overall perspective, it can be stated that the development of the company, from its inception stage to the modern day, has been a vital topic of debate.
The rapid development of Apple Inc has been quite a significant topic of study in the recent times owing to its aggressively competitive approach to sustenance. The rapid growth of Apple, over the years, can also be affirmed as a result of its commitment towards delivering quality products and services, keeping pace with the continually changing preferences of its customers. This thesis would therefore aim at addressing the development of Apple, since its inception to the present day.
As can be observed from the above conducted theoretical analysis of Apple’s performance, although the company has been able to secure its leadership position going through various ups and downs, the future probable rise in competition is likely to raise certain barriers to the trend in case of Apple. This further indicates the requirement to conduct a rigorous research to understand the rudimental driving forces which have contributed to the performance
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Apple has earned an exceptional reputation in consumer electronics business. It is ranked as the third largest mobile phone maker and is the largest technology company in terms of revenues and profits. Apple fulfills its motto “Think Different” by introducing innovative products and as a result captures consumer loyalty.
It has a strong and loyal customer base which trusts Apple’s products beyond measure. Fortune magazine ranked Apple as the world’s most admired company in 2008, 2009 and 2010. It was established in April 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak.
SWOT analysis is a tactical formulation method employed to evaluate the strengths, limitations, opportunities and perils in a company. The following is a SWOT investigation for Apple. Strengths; these are features of a firm, which are valuable to realize the objectives.
However, the company was dealt a big blow when its chief executive officer and its founder Steve Jobs died. The company will therefore have to search for for ways in which it will use to maintain its market dominance as well as capture new and emerging markets.
Apple Inc has always been fostering innovation and promising to revolutionize the market and as a result its business, strategies and success story have attracted wide attention of business experts and academicians worldwide. This research paper presents a brief analysis of Apple Inc, comprising important sections such as company’s background, organizational chart, its strategic management and leadership, human resource management, organizational structure and culture and business strategies.
Thus I being a manager of a competitor of Apple Computers did a SWOT analysis on Apple Computers to find out as to what how my company can compete with it. This essay would further describe the SWOT analysis and would provide with the necessary recommendations to my company.
From personal computers to IPod’s, Apple has successfully emerged as an organization which is creative and innovative. What is also significant to understand that Apple has covered a long journey to achieve its current state as over the period of time, it became
As a means of fulfilling the demands of the current market, Apple Inc. engages in a very high degree of market research as well as product investment and technological innovation. In such a way, all of these
Apple has very good strategies put in place to ensure that it overcomes the pressure from its close rivals such as Samsung and Sony Ericson. First, the culture of the organization stresses on doing things differently from any one of the other players in the industry. Apple does not allow other organizations to affect the brands and services it creates.
12 Pages(3000 words)Research Paper
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