Identifying the Strategies Adopted by Apple - Literature review Example

Responding to the Foxconn controversy, the management of Apple attempted to consider certain measures so as to overcome the problems faced in its Chinese workshops in terms of Voluntary Auditing in the business level. It is in this context that auditing assisted Apple to measure the performance of the Chinese workshops, according to which the management was able to plan its future strategies towards the enhancement of its performances in the internal as well as in the external business environment (Cook, 2012).

According to the facts documented in the article, the business level strategies considered by Apple can be identified as concentrated on attaining market development with the virtues of the market share gained by iPhones and iPads. In this regard, the management of Apple further believes it to be beneficial enough in promoting the products to the various emerging markets taking the advantage of the already attained market position. In the corporate level, with due consideration to the advantages of operating as an open-up company, the management has been identified to provide greater significance towards its responsiveness concerning market fluctuations and competition.

Furthermore, at the functional level, the strategy of rendering greater emphasis on its operational issues have deliberately assisted Apple to have a track on the competitive environment of its targeted market, thereby yielding significant competitive advantages (Cook, 2012). A corporate level strategy can be defined as the measure considered by the higher level officers of an organization towards conducting its overall operations in a consistent way. From a generalized point of view, the strategies considered by organizations at the corporate level, are principally based on particular issues such as the flexibility of organizational processes concerning the attainment of growth as well as stability, industrial competitiveness and also towards the cultivation of capabilities amid the business units and the product lines.

The corporate level strategy, considered by the management can be further identified as its measure to develop with the virtues of success earned by the prior product-lines of iPhones and iPads. With the help of this corporate level strategy, Apple desires to continuously expand its functioning to support the launch of new products in the near future. With reference to the context it can be stated that the management wishes to introduce new products with exciting features in the market and also to promote the existing products.