Meditech Surgical - Essay Example

Meditech had a number of new product introduction problems. These problems were in terms of deficiencies or scarcities associated with the introduction of new products. According to Kaminsky (2008), "Forecasting had definitely been a problem, but determining its extent was difficult" (p. 22). In other words, predicting the success of a new product was an intricate process as it required manual entry of data linked with previous monthly preparations into a computer for analysis. This took a lot of time. This meant that Meditech failed to store appropriate preceding data in relation to planning hence the difficulty in calculating or predicting the outcome of a new product (Kaminsky, 2008).

Subsequently, there were problems associated with manufacturing. All the manufacturing sections manufactured products in reference to the calculated or estimated forecasts. However, the calculation of these forecasts was a lengthy process and hence manufacturing could also take a long (Kaminsky, 2008). Problems with the introduction of new products and manufacturing were driven systematically by the lack of effective communication between Meditech and its associates in business. This ineffective communication translated to Meditech's inability to track stocks in the market hence they could not organize and direct deliveries and production of other products in time. Organizationally, these problems were driven by the lack of a proficient and well-organized system of estimating projections, productions, and maintaining their customers happy (Kaminsky, 2008).

The customer service manager was the first person to recognize the major issues as he was in charge of the department responsible for receiving calls of dissatisfaction from their distributors and retailers. The customer service manager has direct contact with these associates (Kaminsky, 2008). In fixing this problem, I would ensure the development of a system that would ensure proper storage of information or data in a bid to make the calculation of projections simpler and more timely. Additionally, it would be imperative to implement better communication systems that would ensure the tracking of stock in the hands of the distributors and retailers. Tracking how the stock is moving would ensure deliveries are made on time and productions are made systematically.