Overseas Market the Spiderman Computer Games in Africa and Asia - Research Paper Example

Overseas Market the Spiderman Computer Games in Africa and AsiaThe most appropriate overseas market the spiderman computer games is the developing countries in Africa and Asia. These are the coutries where the computer technology is taking roots. Research shows that countries like India, Indonesia Nigeria, Ghana, South Africa and Egypt are moving to the digital world at a very high speed. These coutries have invested much in technology and therefore attrack good market for computer related products.

Moreover, the population of most of these countries is very high and its major composition is the youth. Computer games targets the youth population. I came it this decision aftewr critically analysing how Kmart's technology, a computer game developers based in US, managed to penetrate into the mamrket.Kmart has improves its sales over a the last two years by developing computer games that captured the youth in such coutries. The marketing of the product should be done online. The company applied state of the art technologies to market its product.

The technology enables the company to directly link with the customer’s eanbling the buyers to know the kind of product in the market (Chang, Jul 27, 2012 ). The company will in response send product to the customers.according to Chang (2012 ), the company can also avail the service free, where the users in different countries can access the computer games free but are required to pay to get some per-ups or add-ups. The users will have to pay for itens such as powerful magic weapons which support them in winning the game against the enemy or they will be required to pay to access more advanced versions of the game.

Alternatively, the company can avail a trial version of the game, where the user is given a timeline to use the game free. After then, the user should pay to continue playing the game. This strategy enables the users to get acquinted and develop interest in the game. In the process, more market for the game is gained. The company has to do a lot of research to find out what needs to be done to win their international customers and what they would do to fulfil the intention of capturing international market.

The technique will not only enable the company to solve their inventory problems but they would satisfy the international computer game users. The state of the competitors can also help. Tor instance, Kmart has been going down hill for a period of time and with Wal-Mart and Target being such hard competition the company would be able to improve their stores and make consumers visits more pleasurable which in turn would make them want to come back again and would make Kmart more successful. On the other hand external forces are not the only items that impact the way a store should be ran.

The company has some internal forces that impact how successful the company can be as well.The company should also develop computer games that are prefered by certain group of people, depending on their culture and tradition. To achieve this, the company should continually in contact with the users through social media and bloggers where users will post their comments about the services (Keyte, 2012). The company can user this feedback to get the infromation about a particular target group. This can be used to imprve the computer games or custmize them according to a particulat target group References Chang, S.

(Jul 27, 2012 ). China online game companies trying to break into overseas markets. m.i.c Gadget .Keyte, A. (2012). International market overview. Market data center .MYERS, R. (2012). How to find an overseas distributor. From business on main , 23.