Meg Whitman and Ebay - Case Study Example

Meg Whiteman and Ebay: A leadership Case Study Many questions are asked whether a leader is made or born. This concern is also evident in business. For a business enterprise to grow, does it need a born leader or a made leader. On the basis of her achievement as the chief executive officer of EBay, Meg Whiteman is indeed an incredible woman, a born leader. Through the analysis of Meg Whiteman and EBay case, this paper seeks to demonstrate the essence of her success from leadership and an entrepreneurial perspective.

Since her inception in EBay in March 1998, Whiteman has played strategic roles that are enviable and that should be emulated by other visionary leaders with a dream of attaining success in their positions as leaders. Her take on the customer is enticing. Any business is composed of customers, without whom; their absence will cause the downfall of the business. Diligence and dedication is necessary for a leader, who wants to realize her dreams. A leader should be a role model, Meg, was an all round leader who played roles in every sector of the company.

Policies play a crucial role in maintaining a company. They should however, be reviewed frequently to suit the market. Among her strategies to attain this success, include the launch of eBay initial public offer that ensured hiring of efficient professionals, the ability to understand new, appropriate, and relevant business models. Adoption of a sufficient business policy to protect customers through; the launch of a comprehensive security and trust program, implementing the software to aid in fraud identification, and offering of free insurance on items whose cost is above two hundred U.S dollars. This case study of Whiteman demonstrates the essence of embracing appropriate technology in order to build a powerful electronic commerce system like eBay.

This can only be achieved and sustained through creating an appropriate loyal and passionate customer base. Importantly, the incorporation of strategic decision making is necessary if not vital for expanding a business.Work Cited:Wolman, Ferguson. Success Stories in Business Decision Making. New York: Pocket, 2008. Print.