International Business - Multinational Enterprises - Cross Boundary Expansions - Research Paper Example

Comments (0) Cite this document
Summary
eBay in China: International Business, Multinational Enterprise, & Cross Boundary Expansions Name: Class: Date: Table of Contents Table of Contents 1 Introduction 2 eBay – Company History 3 eBay – International Strategy 4 eBay – The Chinese Market 5 eBay – Mistakes in the China Strategy 6 eBay – Analysis of Cross Boundary Expansion 8 Conclusion 9 Sources Cited 11 Introduction The story of how Jack Ma of AliBaba, one of China’s leading internet entrepreneurs, defeated the multinational company eBay’s expansion plans in his native country has become legendary in business management case studies…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
International Business - Multinational Enterprises - Cross Boundary Expansions
Read TextPreview

Extract of sample "International Business - Multinational Enterprises - Cross Boundary Expansions"

Download file to see previous pages (So & Westward, 2009) By 2007, “Taobao held 82 percent of the market, according to Analysys International” and eBay sold out of the EachNet venture, maintaining only its www.ebay.cn operations, which were not adopted in a widespread manner for domestic Consumer-to-Consumer (C2C) ecommerce transaction in China. (So & Westward, 2009) eBay can also be seen to have failed in the advancement of it PayPal strategy in China, which was surpassed by AliPay in usage by Chinese consumers. What is most striking in these examples is that eBay had the competitive advantages of pre-existing market dominance, brand name recognition, partnership with the dominant ecommerce auction website in China, and still failed in not only maintaining these market positions, but instead became a minority business operator in the Chinese domestic marketplace for online auctions. ...
eBay’s failure to respect the local dynamics of Chinese culture and its patterns of internet use, its centralized corporate strategy internationally, as well as its failure to understand the threat of TaoBao to its business model in China all led to the eBay’s cross-boundary expansion strategy internationally being unsuccessful in accomplishing its aims of foreign market establishment, increased company profit, and the creation of long-term shareholder value. eBay – Company History eBay is widely regarded as one of the leading success stories of the Web 1.0 era, or the “dot-com boom” period in the late 1990’s that saw many internet companies go public with very high amounts of stock market speculation. eBay was founded by Pierre Omidyar in 1995 and Meg Whitman joined the company in 1998 with prior experience at Hasbro and Harvard Business School. (Gomes-Casseres, 2001) eBay outmaneuvered other web companies such as Yahoo!, Microsoft, and Amazon.com to earn significant revenue from ecommerce sales based on the auction and C2C model. eBay requires listing charges for people to advertise their goods for sale on the site, charges an additional percentage of the sale as a commission, and also receives a service charge from credit card transactions via its PayPal services. The company is the leader in the U.S. online auction market, and went public in 1998. As news sources reported, the company’s stock soared at the time of the IPO, “shares of eBay went up 163.2 percent” on the first day of trading to close at $47.375 with a market capitalization of $1.9 billion USD. (Kawamoto and Grice, 1998) Today, eBay trades on the NADAQ exchange under the symbol EBAY with a stock ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“International Business - Multinational Enterprises - Cross Boundary Research Paper”, n.d.)
International Business - Multinational Enterprises - Cross Boundary Research Paper. Retrieved from https://studentshare.org/business/1433249-international-business-multinational-enterprises
(International Business - Multinational Enterprises - Cross Boundary Research Paper)
International Business - Multinational Enterprises - Cross Boundary Research Paper. https://studentshare.org/business/1433249-international-business-multinational-enterprises.
“International Business - Multinational Enterprises - Cross Boundary Research Paper”, n.d. https://studentshare.org/business/1433249-international-business-multinational-enterprises.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF International Business - Multinational Enterprises - Cross Boundary Expansions

International law, environment and multinational enterprises (MNEs)

...their performance regularly and improve them through research and cuts. Also, the expansion of MNEs come with some demands in terms of human rights. The basic rights of people must be respected in every nation that an MNE operates. However, the idea of relativism makes this a bit difficult to honour uniformly. References Bansal Pratima & Hoffman Andrew (2012) The Oxford Handbook of Business & The Natural Environment Oxford University Press Dunning John & Lundam Sarianna (2008) Multinational Enterprises & The Global Economy Edward Elgar Publishing. Jones, Geoffrey & Dunning John (1997) Transnational Corporations London: Taylor Routledge Kline John (2010) Ethics for...
9 Pages(2250 words)Essay

International Human Resource Management

...?International Human Resource Management Executive Summary In the present era, globalisation is considered to be the key word owing to which enterprises are constantly striving to expand operations of their businesses which is facilitating the development of such enterprises. In this context, it is becoming an essential part for the enterprises to abide by the international regulations. The international regulations entail the rules of the various countries along with certain overall specifications for particular industries. Human resources are considered to be an integral resource related to production. The way of dealing with the human resources differs in various countries. The Multinational Enterprises (MNEs) need to consider... Summary...
12 Pages(3000 words)Essay

Multinational Enterprises and Global Capitalism

...?Running Head: Multinational Enterprises Multinational Enterprises [Institute’s Multinational Enterprises The aims of a multinational vastly differ from that of a local business. While a local business may be aiming to expand throughout its country of operation and earn a respectable amount of profit, a multinational aims more globally. It aims not only to make profits that are larger than those of a local company are, but it aims to make its presence felt throughout the country (Martyn, pp. 72, 1972). When a company seeks to satisfy the demand of...
6 Pages(1500 words)Research Paper

Managing International Business Enterprises

...?Managing International Business Enterprises: Article reviews In the first article under review, Lost in Translation, Wooten  discusses how successful companies could easily lose their brand value in international markets, especially where they have to come up with a translation for their brand name. He begins the article by giving a humorous, albeit untrue, parody of Coca-Cola’s gaffe in naming its brand upon entry into the Chinese market. Directly translated the brand name would have been something like “bite the wax tadpole” (Wooten, 2011), and the implications of such a name to Coca-Cola would be grievous to contemplate. According to Wooten (2011) marketing managers need to effectively communicate the unique linguistic... ...
2 Pages(500 words)Essay

Multinational Enterprises

...). Localisation - A Global Manifesto. London & Sterling: Earthscan Publications. 7. Parker, J.E.S. (1978). 2nd Edition. The Economics of Innovation - The National and Multinational Enterprise in Technological Change. London & New York: Longman. 8. Porter, M. E. (1986) "Changing Patterns of International Competition". California Management Review. 28 (2):9-40 and Porter M.E. (ed.). (1986). Competition in Global Industries. Boston, MA: Harvard Business School Press. 9. Roddick, A. (2001). Take It Personally. How Globalization Affects You and Powerful Ways to Challenge It. Bath: Thorsons. 10. Rugman, A. (2001). The End of Globalization. A New and Radical Analysis of...
5 Pages(1250 words)Essay

Dynamics of multinational enterprises (Economics)

...Executive Summary The report analyzes the market entry strategies into China. This report acts as an advisory study to the various companies in UK, US and Japan who intend to enter China as a part of their expansion plan. As for over a decade, China has been an attractive economy for expanding various companies businesses and product lines, this report tries to analyze different issues relating to FDI investment in the economy. The report in its short analysis tries to answer two questions, firstly why China has tried to favored inbound Foreign Direct Investment through Joint Ventures and secondly, Cost and Benefits of FISE approach. China tends to favor FDI through JV route because this gives them the...
6 Pages(1500 words)Essay

International business and multinational enterprise

...Introduction In the highly competitive business environment, the role of government is increasingly becoming critical to the socio-economic development of the states across the world. The rapid globalization has transformed the dynamics of the market and necessitates government initiatives to create congenial environment for foreign businesses. The paper would be discussing the role of government in promoting international businesses and entry of foreign businesses like multinational corporations in Russia. Literature review would be used to emphasize the ways and means the governments help the international...
8 Pages(2000 words)Essay

Multinational Enterprises Regulation

.... Barmeyer, C. & Davoine, E. (2006) ‘International corporate vultures? From helpless global convergence to constructive European divergence- The managerial reception in Germany and France of American and Canadian companies’ code of conduct’ in C Scholz, & j. Zentes (eds) Strategic management- New rules for old Europe, Gabler Wiesbaden, pp. 227-245. Bonaglia, F., Goldstein, A. & Matthews, J. (2007) ‘Accelerated internationalisation by emerging markets’ multinationals: the case of the white goods sector’, Journal of World Business, vol. 42. Briscoe, D.R. & Schuler, R.S. (2008) International human resource management: policy and practice for the global...
8 Pages(2000 words)Essay

Quote Expansions

...Quote Expansions Quote One First Part Queer activists, like progressive activists in earlier social movements, "have challenged the notion that violence is the result of private individuals with bad ideas and that the state is where we should look for protection from such violence" (Spade 21). This quote comes from Administrative Violence, Critical Trans Politics, and the Limits of Law by Dean Spade. Spade makes this assertion in his analysis of how the United States of America is structured to deal with gender and sex related violence. In the text, dean supports this assertion by stating that social movements engaged in resistance fail to give a clear picture of what the reality is concerning issues of violence against...
4 Pages(1000 words)Coursework

Trade and multinational enterprises

...Trade and Multinational Enterprises 0 The FDI growth in China and the potential for attaining the stakeholders objective makes the area to be of great interest to potential and current investors and the policy-makers. Earlier studies have shown that a number of approaches were used and industrial sector. The paper focused on the Germany industries that have invested in Germany and possible motivation for the investing in China markets. The approach of using case study was used to investigate and explore the aspects of the FDI. The results that were obtained gave an opportunity to justify the research hypothesis and further analysis. Table of Contents 1.0 Abstract 2 Table of Contents 3 2.0...
10 Pages(2500 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic International Business - Multinational Enterprises - Cross Boundary Expansions for FREE!

Contact Us