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Furthermore, this paper will comprise framing strategy that may help the firm to deal with all the factors in order to achieve its goal efficiently and smoothly (Fred, 2009). Analysis External Factor Evaluation (EFE): EFI is considered to be the strategic administration tool often used by all organization to assess current business condition of the firm. It is considered to be an important process as the end result helps the firm to visualize the threat and select all the opportunities that tends to arise.
In accordance to case the EFI of Staple Inc. is stated below: Figure: 1 External Factor Evaluation (EFE) of Staple Inc. On the basis of the above mentioned figure, it can be stated that the factor of low currency value offers an opportunity for the company as the export policies of the government would be modified or directed to increase the foreign currency in the country. Such initiatives of the government would provide the organization with an opportunity to expand its business. The company’s strategy of diversifying its business and creating new products has also offered it with an opportunity to expand its product and service line and effectively meet the needs of discriminating customers.
Moreover, the crisis in the economic condition would help the organization in terms of brand awareness as foreign company would be reluctant to invest in such economic condition. Consequently, the organization will be able to attract large base of customers. The factor of the firm size can also be considered as a positive factor as it helps in creating brand awareness as well as it will act as a barrier for new entry of firm (Meredith, Forest & Fred, 2009; Fred, 2009). On the other hand, the increasing competition due to the entry of new firms in the industry has imposed significant threat.
The firm is further unable to penetrate into the local market as it is primarily focus on meeting the public needs. Moreover, frequent change in the government policies has strongly deterred the ability of the organization to expand its business. Another important threat factor includes constant innovation in technology. The rapid advancement in technology has resulted in rapid obsolescence which has further contributed towards increased costs for the organization (Meredith, Forest & Fred, 2009; Fred, 2009).
Internal Factor Evaluation (IFE): IFE consists of all the factors that relates directly or indirectly to the organizations functioning. The main motive behind evaluating the internal factor of an organization is to major weakness and the strength that exist in the operating area of a business. The IFE of Staple Inc. is represented below. Figure: 2 Internal Factor Evaluation (IFE) of Staple Inc. On the basis of the above illustration, i.e. Internal Factor Evaluation (IFE), it can be asserted that the factor of being one of largest distributor of office goods acts as an opportunity for the firm.
Moreover, its stable financial position has also contributed towards smooth functioning of its business operations. Additionally, the marketing and advertisement activities executed by the firm have significantly benefited it to attain increased brand awareness and has further facilitated in seeking greater competitiveness. At the same time, large number of retail stores situated at different locations
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