Defining the Culture of an Organization - Essay Example

My company implements all of these, although some more regularly than others.

First, meetings are always scheduled with a clear agenda and focus. This is Heyman’s first element for a proactive organization. In fact, before our meetings, the person who is to preside over the meeting is expected to send, 24 hours before the meeting, a copy of the sequence of topics for discussion. In the meetings, the scope of the agenda is carefully observed and side topics for further discussion are tabled for another meeting. In the agenda, an item is always included that requests contributions from all participants in the meeting, and before the meeting is adjourned all participants are clarified on the accomplishments they must fulfill and report for accountability at the next meeting.

Rasler (2010) also notes that as far as marketing is concerned, a proactive approach does more than fulfill a need, rather it aims at creating a need – that is, to explore new markets and new untapped customers who would benefit from the company’s products. This is a direction our company has been taking with our lineup of medical equipment and supplies; rather than targeting the usual hospitals and clinics, we have begun to market to homes and patients who have special interests in certain types of equipment.