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Management Final Project - Essay Example

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Management Final Project: ABC Nightline - IDEO Shopping Cart Name Institution Management Final Project: ABC Nightline - IDEO Shopping Cart The IDEO shopping trolley was a design developed at the ABC television behest to highlight the innovation and product development processes…
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Management Final Project
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The project showed the new shopping cart concepts that embedded the issues including shopping behavior, maneuverability, cost maintenance, and child safety. These concepts aimed at improving the management skills where both the business and the customers were the centers of interest (Kelly, 1999). As the business was reducing the loss of its fixed assets (the cart trolleys), the customer values and interest were also considered whereby despite the crewed developing in the shaping both the cost and customer safety were never compromised.

Moreover, the show concentrated on the design process of the IDEO that reflected multidisciplinary team brainstormed, prototyped, and research the gathered the feedback from those who used the design. These applications deployed by the design indicated that good managerial skills that included teamwork as well as the incorporating the end users in the development and improvement of services and products (Kelly, 1999). Teamwork allows acquiring extensive knowledge and skills in design products and services that will meet the end users’ desire.

Moreover, teamwork allows extensive innovation thereby increasing the production and sale of the intended service or product in the market line. Seeking for the views of customers within the intended product and service line is also an effective business management skill since it allows the business to design products and services that will meet the needs and wants of customers (Kelly, 1999). Notably, meeting the needs of customers within every product and service line often improves sales and profitability in the same sense (Kelly, 1999).

Moreover, seeking and using feedback from the targeted customers is essential in that it is a means of improvement of services and products especially in areas that customers feel unsatisfied. It should be noted that the current business management skills are customer centered; the production of goods and services are to meet the needs of the customer. In this sense, the application of this design in businesses will improve businesses applying the same since they will be having an extended and elaborate market (Kelly, 1999).

Additionally, every proper business management skill usually values the safety of its customer in line with production and service delivery and the IDEO’s design have ensured that child safety is a factor in their production and service delivery in the cart shopping. Another essential management skill demonstrated in case video clip, the continual improvement. Every business must give room for product and or service improvement. In the case of IDEO’s shopping cart design, the continual improvement is demonstrated where it is vivid that the design lacks some steel frame bottom and side to detect theft.

However, it substituted plastic baskets thereby increasing shoppers’ flexibility and helped in protecting goods as well as providing a means of promoting the brand awareness (Kelly, 1999). The design also incorporated the auxiliary services that usually aim at maintaining customers to the services and products offered or acting as a means of customer attracting other customers to such news services and products. The dual child seat with a swing up tray provides a play surface and a secure spot for placing a bunch of carnations or cup of coffee.

Additionally, seeking for the addition information through secondary research enable the IDEO shopping cart des

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