The Vision Statement - Essay Example

In other words, the vision statement describes the strategic objectives of an organization that are to be accomplished in the long run. “Your vision Statement is a succinct declaration of your ideal future, usually three, five or ten years out” (Woolf, 2012). On the other hand, the mission statement describes the short-term goals of the organization. Another perspective about the difference between the vision statement and the mission statement of an organization is that the vision statement talks about the personal growth of business as wanted by the owners of an organization in the long run whereas the mission statement talks about the benefits the organization will provide the society with as it functions by delivering its goods or services to the consumers.

The vision statement gives a direction to the organization. Both the vision statement and the mission statement consist of goals, but the factor that distinguishes between the two kinds of statement is the entity that will benefit from the achievement of those goals. Mobilink is a telecommunication company in Pakistan. The vision statement of Mobilink is, “To be the leading Telecommunication Services Provider in Pakistan by offering innovative Communication solutions for our Customers while exceeding Shareholder value & Employee Expectations” (Mobilink, 2012). . The importance of a vision statement for an organization cannot be overemphasized.

Having an appropriate vision can help an organization because the vision statement gives it direction. “Without it, it’s like setting sail in a yacht with neither a sail nor an anchor – the sail to get you there with the help of the wind, and the anchor to moor you both along the way and when you get ‘there.’” (Woolf, 2012). Once the leader of an organization knows where he/she wants to take the organization in the future, he/she decides the course of action accordingly. There are various milestones in the identified course of action leading to the attainment of the ultimate objective.

For example, Mobilink’s vision statement suggests that the leader of this company needs to adopt such strategies that Mobilink is not just as good as its contemporaries in the market, but is good enough to lead them in Pakistan. Vision statement does encourage organizational change. Change is an inherent process of any organization that wants to progress. In order to be successful, the micro- and macro-culture of an organization needs to be modified so as to adapt to the changing environment and advancing technology.

In case of Mobilink, if Mobilink wants to be the leading telecommunication services provider, it is imperative that it keeps advancing constantly to keep performing better than other telecommunication services providing companies in Pakistan. This requires adoption of new technology, which in turn requires constant change. Change needs to be introduced at every level. Not only the new technology is to be purchased, but also the workforce has to be provided with education and training in order to inculcate the necessary skills in them required to use the