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Apple Inc - Essay Example

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This paper is about the Apple Inc., that is a US based multinational company that operates in the industry of consumer electronics, computer software and personal computers. It is involved in the designing, production and marketing of the wide range of products software and hardware products…
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Download file to see previous pages The paper outlines the history of the Apple Inc. and describes it. The company operates across the globe through its 317 retail stores established in ten countries of the world. It also runs an online store to sale its hardware and software products to the consumers all over the world. It has surpassed Microsoft and has become the world’s largest and most valuable technology company. The company employs 46,600 people as full time employees whereas 2,800 people work as temporary fulltime for the company in different countries of the world. The annual sales of the company reached the level of $65.23 billion in the financial year 2010 whereas its assets are calculated US$ 75.18 billion.
Apple Inc. was established in 1976 in California by Steve Jobs, Steve Wozniak and Ronald Wayne. Steve Job and Steve Wozniak have 45percent of the company’s share each whereas the 10% remaining shares are owned by Ronald Wayne. They created the company with the intention of providing inexpensive and simple to use computers to the consumers. Initially the name of the company was Apple Computer, Inc. It operated with this name for thirty years and in 2007 that word computer was excluded from its name in order to reflect the broad variety of consumer electronic products and services being produced by the company other than the computers. Apple introduced its first system in 1976 with the name Apple I that was sold for $666.66 at the local electronics stores followed by Apple II and Mac. The company continues with the production and released of different models....
Apple introduced its first system in 1976 with the name Apple I that was sold for $666.66 at the local electronics stores followed by Apple II and Mac (Kunkel, 2006, p186). The history of Apple is marked with several important developments and decisions that contributed towards the success of the company at international level however, it has been widely regarded that the success of the company was geared up in 1984 with the production and release of its 1984 commercial directed by Ridley Scott. It was aired during the Super Bowl XVIII. It Big Brother that tell the people what to think and chose giving them no freedom of choice whereas Apple stands as the heroine giving freedom and choice of thinking to the customers. The commercial was interpreted differently however, it played vital role in bringing notoriety to the Macintosh line of computers (Jeffrey, 1988, p32). Apple II was released in 1977 that contained several enhanced features like the BASIC programming language, 16-bit processing using the MOS Technology 6502 1 MHz microprocessor. After the first release they continued working to improve the capabilities and functions of their products and several subsequent models of Apple II were released having improved speed and better designed as compared with the original model of Apple II. The company also released the first ever external 5.25” floppy disk controller, read-only memory (ROM)-based Microsoft-based BASIC language program called AppleSoft and first thermal printer, the SilenType. In 1983, Apple released Apple IIe that became the most popular and best-selling of Apple II model. Some of the initial products of Apple Inc. failed to gain the popularity and success among the masses like the first Apple portable and Newton. However, ...Download file to see next pagesRead More
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