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Evaluation of Issues Faced by Apple Inc - Research Proposal Example

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The research proposal for the dissertation evaluates issues faced by Apple Inc. and in turn frame productive ways to eradicate the same. It is highly rational to conduct such research work because if these problems are not resolved, then Apple Inc. can lose its dominant position in the long run…
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Evaluation of Issues Faced by Apple Inc
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Download file to see previous pages The contemporary commercial firms are exposed to a dynamic business world, where the state of political, economic, social and technological affairs is highly volatile and uncertain in nature. At this juncture, strategic management has become an indispensable component of business management practices (Casson and Wadeson, 2012). This is a proposal for management research work. The proposal focuses on Apple Inc, which is a popular multinational company. The company, since its inception, has adopted the resource-based view of business management. Under such management, the company has expanded business branches across numerous economies, after saturation of the domestic market. Despite achieving success, Apple’s trade is threatened by potential rivals within the electronics industry. In this epoch, companies are exposed to greater competition and complication in the business world, where market influences of externalities are found to be soaring. This proposal is framed for future management research that would analyze major strategic business issues faced by Apple Inc. and finally, the researcher would elaborate on ways whereby these problems can be minimized.
The above profit (income) and revenue graph of Apple Inc. precisely elaborates on its current primary strategic issue. The graph shows that although aggregate revenue earned by the company is increasing with time, income or profit share is falling. Rising revenue, but falling income, indirectly points out increasing operational cost experienced by Apple Inc. It is highly viable to determine the primary cause of such a problem because, in the long run, similar strategic issues can arise in any multinational organization.
The publicly traded organization of Apple Inc. was founded in 1976. The firm produces computer hardware and software products as well as other electronic gadgets such as Smartphones and tablets. Some popular products of Apple Inc. are operating System, iPad, and iPhone (Apple Inc., 2013).     ...Download file to see next pagesRead More
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