Auditing research paper on Apple Inc - Essay Example

Another notable strategy that Apple has adopted is product diversification. Some notable quality brands that the company has initiated in the market include Macbook, Mac pro, Mac Mini, iPad, iPod such as iPod Nano and iPod Touch, iPhone, and Apple TV among others. Apple, which was established by the three pioneers in 1976, established its production lines in 1970s by introducing Apple III product in its effort to face the competitors including Microsoft and IBM. The company went public in 1980 whereby it sold its share at $22.

Another notable aspect that made Apple to enjoy strong support from the consumers was the rebranding strategy initiated by Steve Jobs. For example, in 2007, Steve noted that the company, which was referred to as Apple Computer, Inc, would be known as Apple Inc, due to the shifting of the company activities to mobile devices from emphasizes on computers. As the result, Apple TV and iPhone were launched in the market. Despite the death of Steve in 2011, the company in its post-Jobs era has introduced quite a number of competitive brands such as iPhone 5, fouth generation Ipad, OSX Mavericks and seventh iOS As mentioned earlier, Apple is an information technology company with wide range of products that it sells in the international market.

Apart from the smartphone, computer software and mobile devices the company produces, it has introduced Apple watch in its brand portfolio. The smartwatch, which was launched in 2014, is used together with an iPhone for it to work effectively. Apple has a culture of developing an ecosystem of suppliers who offer assistance to the company and who supports their business activities. Through the procurement website, Apple requires that all the suppliers must meet the highest standard of their services and goods.

In addition, the suppliers are required to be very committed just like Apple on the matters of social responsibility. The suppliers are also required to notice the dynamic and