Apple Inc. Total quality managemnt - Term Paper Example

Quality is can be defined as anything that is in accordance with the need of the time and up to the desired satisfaction level of customers and clients (Bose). Since the customers hold the position of pivot towards the success or failure of any organization, therefore definition of quality and its subsequent implementation is very vital for the survival of any organization. The total Quality management is a separate discipline in the field of management which if implemented in the appropriate manner ensures productivity and desired results.

The scope of T.Q.M is very broad and it takes into account all the necessary components of the organizational structure and thereby highlights the areas of improvement and areas of strength. The concept of T.Q.M has introduced new dimensions in the field of management and industry businesses and it has ended the old culture of dependencies on each other. T.Q.M allows adoption of a framework which ensures independence of various components of the system. The prime goal behind the T.Q.M is increased productivity and customer satisfaction (Grigoroudis and Siskos).

It provides a detailed descriptive method of adopting and implementing it. This concept is equally implacable to the services as well as product manufacturing industries. In recent times many industries have benefited from its implementation. Apple Inc being an international brand is no exception to this rule and the definition of quality and its implication equally applies to this organization. Apple enjoys the name of a market leader amongst its competitors. Whatever has been achieved by Apple Inc is the result of adherence to the total quality management.

It has ensured that each of the three necessary components of the T.Q.M are present in the organization and its products (Blocher). Apple is confronted with continuous challenge in form of the block of competitors both in the domain of mobile phones and operating systems and computers. According to Wall