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On Apple Inc - Research Paper Example

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Name: Instructor: Course: Date: Apple Inc Apple Inc. came into being in 1976 when two friends Steve Wozniak and Steve Jobs partnered. This began by Wozniak?s invention of Apple I in 1976 and Apple II in 1977. Jobs sought the expertise of Mike Markkula an engineer who bought part of the company for $250,000.In 1977 Apple II had a yearly sale of $1 million…
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Research Paper on Apple Inc
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Download file to see previous pages The same year saw the death of its CEO and founder Steve Jobs who had sat at the helm since 1999 to oversee the growth of the company into a leading technology company globally. Manufacturing Aspect of Apple Apple Company has kept its designing process a top secret for many years but this changed with the publishing of Adam Lashinsky?s book. This book brought to light Apple’s designing process from the first through to the last stages. At Apple, every individual responsible for designing its products is treated like royalty. The product conforms to the designer’s idea, whereby no department in Apple, be it finance or manufacturing claims responsibility for the existence of a product (Roberts 238). Jony Ive heads the department of design and all designers work with flexibility and independence rarely seen in most companies. Designers are given unrestricted financial budget in as far as their work is concerned. They also have unlimited supply of materials at their disposal. The location of the design studio is only accessible to countable individuals, one of them being Jonathan Ive. The whole process begins with the formulation of an idea for a new product. Once this is achieved and approved, a group of experts is organized and isolated from other workers (Jason 126). Agreements like secrecy are put in motion and even isolation by physical obstacles is used. A potion of the building could also be kept inaccessible to other workers to allow the team enough time and privacy to work on the product. After all this has been done, a document stipulating the design process and stages and also individuals responsible for given tasks and duties is prepared. It also stipulates the time duration required for the product’s completion. This document is known as the Apple New Product Process. The executive team holds meetings every beginning of the week to check and discuss every invention that the company has on course. Immediately after the production process begins, two individuals are appointed to oversee its completion and success. This is the engineering program manager and the global supply manager. The two work together though with a lot of friction and are based in China. Though it happens that a worker in the factory could be paid to release information pertaining to the unfinished product, Apple Inc. has strategies to prevent such events from happening. This is done by redesigning the finished product and sending it through the manufacturing process again (Robert, 184). All this takes 4-6 weeks. Afterwards the engineering program manager takes the finished device to Cupertino for assessment and commentaries. Then, he goes back to China to supervise the subsequent iteration of the invention. Completion of the device production is followed by packaging. A section of the marketing department is dedicated to packaging. A well defined plan for the launch of the product is created. This is a highly guided document that puts in order the relevant landmarks of the progress of an invention until its launch. Each landmark is marked with the individual responsible and the misplacement or revealing of this document leads to instant redundancy. Apple takes on a costly and less resourceful process so as to come up with a serious good. It avoids the more traditional way of production undertaken by other companies. Corporate Responsibility of Apple Inc. The death of one of the founders of Apple Inc, ...Download file to see next pagesRead More
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