Apple Inc. incorporated in 1977, is the world’s largest technology company who introduced first personal computer. The company has a variety of customer focused products and services across a large no. of diversified and differentiated platforms…
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The History and Business of Apple Inc.
In 1985, Steve Jobs had to leave Apple because of a management shakeup. After that, Apple’s started turning up as a failure. In 1994, Macintosh line was released but Apple still could not turn up to be profitable and continuing taking huge losses. By the time, Steve Jobs had founded NeXt and Apple decided to acquire NeXT in 1996, and this way Steve Jobs brought back to Apple as a special advisor, who later became CEO of Apple. In 1998, iMac released from where Apple started leading the computer industry. Over the last decade, Apple has redefined the cellphone business through the iPhone, the music business through the iPod, and the entertainment and media world through the iPad. On Oct. 5, 2011, the company announced the death of Mr. Jobs, due to pancreatic cancer. In August 2011, Timothy D. Cook became the company’s chief executive.
Incorporated in 1977, Apple is a California based corporation that designs, manufactures and markets personal computers, mobile communication and media devices, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple has introduced a wide portfolio of brands including iPhone, iPod, MacBook Air and iPad and operates through 317 retail stores (including 233 retail stores in the US and 84 in other parts of the world). The Company has appr
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Apple’s shift in strategic focus was manifested by its change in core business from focus on personal computers to consumer electronics. This change was epitomized by the company’s symbolic dropping of the word “computer” from its official name in 2007 (Siegel & Gibbons 2009).
Jobs would later return and guide the organization to eminence, and Apple, Inc. is today the world’s most profitable technology company. In determining future investment viability a number of perspectives are advanced. SWOT Analysis Strengths One of the most overarching considerations is Apple, Inc.’s SWOT analysis.
The technological changes proved to be a challenge to Apple as it struggled to produce standardized software in the market. Various organizations, consumers and businesses were demanding more compatible operating systems. In addition, Mac OS was not available for other computers and was used only on Macintosh.
“Steve Jobs and Steve Wozniak founded Apple Computer in April 1976 with the creation and release of Apple I. The company became incorporated in January 1977” (MarketLine Case Study Apple Inc. The Steve Jobs Effect, 2012, p.5). Apple’s growth is phenomenal in recent times; however, many people believe that the death of Steve Jobs in 2011 has created a vacuum at the top level of Apple Company.
Apple’s vision is to be the most innovative company in the computing, mobile phone and telecommunication industries of the world. This innovation is achieved through enhanced and improved technologies in all of the company’s products and services which are aimed at meeting the changing needs of consumers and the business environment.
Strategic management refers to the formulation and application of the major initiatives, objectives and goals as decided by the top management of a company on the behalf of the owners. The formulation and implementation of strategies is done by evaluating the external and internal factors affecting the business.
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