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Business proposal on engaging business and people - Research Paper Example

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Name Table of Contents I. Synopsis of the Company 03 – 04 II. Research Proposal 04 – 04 Purpose of the Study 04 – 05 A. Introduction to Customer Satisfaction 05 – 06 III. Literature Review A. Defining Customer Satisfaction 06 – 08 B. Importance of Customer Satisfaction 08 – 09 C…
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Business research proposal on engaging business and people
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Download file to see previous pages Customer Satisfaction 11 – 12 V. Hypotheses 12 – 12 VI. Analysis of the Variable 12 – 12 VII. Research Methodology 14 – 14 A. Population/Sample Size/Data Collection 14 – 14 1. Population 14 – 14 2. Sample Size/Participants 14 – 15 3. Data Collection Method 15 – 15 4. Data Analysis 15 – 15 VIII. Limitations of the Study 15 – 16 IX. Resources 16 – 16 Proposal for a Research Paper on Etisalat, UAE I. Synopsis of the Company: Emirates Telecommunication Corporation (Etisalat) is the leading telecommunications corporation in the Middle East, with its headquarters in Abu Dhabi, UAE, and also the “largest operator the Middle East and Africa regions” (Company Profile par.2). The company caters to consumers, telecommunication companies, internet service providers, content providers as well as mobile operators and boasts of a market value of over “AED 80 billion (US$ 20 billion)” and their annual revenues account for “AED 30 billion (US$ 8 billion)” (par.2). The company is involved in operations in 18 countries spread across Asian, African and Middle East regions with a coverage of over “140 million subscribers” (par.3). The company has received several accolades at national as well as international levels in recognition of their excellent customer service and support. Etisalat aligns innovative technology in their products and services to derive maximum customer service satisfaction and always strives to provide their consumers as well as the other stakeholders with updated technological support. The company, keeping its promise to customers has launched nano-SIM cards in the UAE market to support iPhone-5 compatibility, with a plan for offering “new equipment to customers allowing them to choose from a wide range” (Etisalat Launches the nano-SIM cards in UAE markets Starting 1st October 2012 par.3). Thus Etisalat has a proper appreciation of the customers’ needs and wants and provide them with up to date technology and multiple to choose from tailor made options that fit the needs of each segment. Overall, the company has been successful in understanding the customers’ needs and promptly responding to them in terms of innovative products that match their requirements and facilitating prompt after sales services. Thus, the company has sustained its track record of apt customer support and thereby ensured their full satisfaction. The company’s Annual Report for the year ending 31-12-2010 indicates that they have had to confront several challenges due to the radical shifts in the global business scenario but it appears that Etisalat has taken the situation in good stride and the changes “prepared (them) to operate in a new environment under diverse circumstances” rather than create blockades in their path to progress (Engaging Business People 3). Thus, it transpires that through effective corporate management strategies, the company has acquired the required level of performance efficiency that enables them to not only sustain but also surpass competition. II. Research Proposal Purpose of the Study: Founded during 1976, Etisalat has pursued a distinct strategy of focusing on long term objectives as can be evidenced from their establishing the Etisalat University College in 1989 to “create a talent pool of engineers to drive its future growth” (History – Milestones). The intervening span of time from 1991-1999 has seen the company tapping the full potential of emerging technologies such as wireless ...Download file to see next pagesRead More
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