CIPD - Essay Example

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Qatar Telecom (Qtel) was established in 1949, now named asOoredoo. Qatar Telecom owns the major portion of the company, its share is 87%, and meanwhile around 10% of the shares are held by Abu Dhabi Investment Authority. …
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Download file to see previous pages Ooredoo has over 2.5 million consumers in these regions (Ooredoo Qatar, n.d). The current Revenue of the company is $ 9.3 billion, with assets of over $ 25 billion. The net profit of the company for the last year was $ 800 million.
Why Ooredoo needs to change
It is a fact that the modern business world is a highly competitive world and it also requires companies to adapt themselves to the business environment and due to this reason, only those organizations are able to survive which can sustain the intense competition. Ooredoo falls in the same category and due to this reason there are some factors which it has to recognize:
• Competition:Ooredoo has to face a tough competition from companies like Emirates Telecommunication Corporation, Orascom Telecom Holding S.A. E and Saudi Telecom Company. The company only deals in mobile, internet and corporate managed services, meanwhile Ooredoo’s competitors have launched digital cable television services for example EVision by Emirates Telecommunications and inVision by Saudi Telecom Company(Hoovers, n.d.). All these companies along with Ooredoo serve Middle East in particular. Moreover, most of the customers prefer buying services from one company and the consumer selects cheaper company.
• Transformation in organization’s policy:Ooredoo own witribe, a company that provides wireless internet services to people in Pakistan, meanwhile, its competitor Orascom not only provides internet services in Pakistan, but it also own mobile networks. ...Download file to see next pagesRead More
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